July 17, 2026

Instagram’s Algorithm Is Becoming Customizable: What It Means for Your Brand

What if your followers could literally tell Instagram what they want to see from you… or not? That’s exactly the direction the platform is heading. Instagram is extending its “Your Algorithm” feature to the main feed, after already rolling it out on Reels and Explore, and is testing 4 new ways to make these controls […]

By Cassandra Brisebois
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Cover image for the article “Instagram’s Algorithm Is Becoming Customizable: What It Means for Your Brand” published on the blog of Digitad, a Montreal-based agency.

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