Want to boost your business on the web?

This field is for validation purposes and should be left unchanged.

What is marketing web analytics?

Marketing web analytics involves gathering and analyzing data to provide strategic insights and recommendations.

Our Web Marketing Agency fuels your online presence with data-driven decision-making. These data-driven insights enable the creation of customized web strategies for the maximum return on investment.

Our client’s success is personal to us. We care about your marketing budget as if it were our own. By utilizing data analytics, you can achieve cost savings at scale, freeing up resources to invest in growth-stimulating initiatives.

This approach maximizes the potential of every channel, campaign, and invested dollar, ensuring optimal returns on investment.

How can data accelerate your growth?

The advantages of data marketing, guided by our web analytics experts, are crucial for the steady growth of your business

Acquire new clients

Enterprises often struggle to understand their clients.

Our experienced web analytics team captures real-time customer data and interprets the underlying trends. This enables you to develop products and services that are fully aligned with your clients’ needs.

This data helps you better understand the market, attract new clients, and increase your revenue.

Find the right target audience for your campaigns

To run successful digital marketing campaigns, you must better understand your target audience. Accurate, high-quality, and updated data can certainly help.

We segment your potential clients thanks to the quality data we collect from all online advertising channels: social media, websites, landing pages, emails, and blogs.

The better you understand your clients, the better you can reach and convert them.

Test and improve

Assessing the impact of your online marketing efforts is essential. Your clients have unique needs that only a customized digital strategy will answer. And you must analyze their behavior to understand what works best.

Part of our results-analysis process is to continuously run tests. As we refine your campaigns, we always retain the strategies that work, unlike the many marketers who scrap entire campaigns if results fall short. But we believe this approach is not optimal since some elements actually work; you simply need to identify them and refine the strategy.


Our web analytics teams’ areas of expertise

Setup and tracking

Our web analytics experts set up all the necessary tools to build a customized tracking strategy that fits your needs.

CRO-UX audit

A Conversion Rate Optimization (CRO) and User Experience (UX) audit identifies weaknesses and strengths in your website’s customer path, to facilitate the necessary optimizations for continued sales, higher conversion rates and revenue growth.

What’s the link between conversion rate and user experience?

User experience is a key part of conversion rate optimization (CRO). A confusing navigation experience is very unlikely to end in a conversion.

The improvement of your conversion rate optimization (CRO) relies on the quality of your user experience (UX). If the navigation experience proves confusing for a user, their journey is unlikely to end in a conversion.

Report automation

Our digital marketing agency collects your performance data on all digital marketing channels: search engine optimization (SEO), paid search (Google Ads), social media, etc., and centralizes it automatically into a singular report.

Tagging plan

A tagging plan is a report that outlines the process of implementing tracking tags on a website. Tracking tags are pieces of code added to an URL that provide data on website traffic and user behavior for audience analysis.

Leave your web analytics to our experts

By working with Digitad on a data-driven digital marketing strategy, you will benefit from an agency that:


Customized strategy:

Will study your market and your industry to build a digital strategy aligned with your target audience and your offerings.

1 visuel-engagement-client-digitad

Robust work methodology:

Will analyze your marketing data with cutting-edge digital marketing tools and a robust work methodology established by our web analytics experts.

2 visuel-engagement-client-digitad

Constant monitoring

Will give you access to its management tool, so you can track our progress. All of our business relationships are based on transparency.

3 visuel-engagement-client-digitad

Responsive and available

Will be always available to answer all your questions and help you achieve your business objectives.

4 visuel-engagement-client-digitad

No commitment required

Will make signing a contract optional. If you are not satisfied with the results, you can end your collaboration with Digitad at any time. We will immediately return all your intellectual property to you.

5 visuel-engagement-client-digitad
Want to boost your business on the web?

This field is for validation purposes and should be left unchanged.

A few questions our web analytics consultants are often asked

Marketing data analytics is the collection and analysis of data aimed at building strategic recommendations and optimizing processes.

Tracking is all about following and analyzing the behavior of Internet users. For example: how do users reach your pages? What categories do they generally visit? How much time do they spend on each page? What is their purchase process?… etc.

A UX audit analyzes a website to make sure it meets business, user experience, and accessibility standards.

A CRM audit takes a close look at your Customer Relationship Management system to identify any issues in your sales process. The audit’s goal is to improve customer satisfaction and close more sales. The audit will help you optimize your CRM by eliminating all processes that waste time and resources.

It is a web analytics tool offered by Google. It allows website owners to track and analyze their traffic and their users’ behavior. For example, one could track conversion rate, bounce rate, average visit time, traffic sources, etc. Google Analytics is used in a variety of disciplines: SEO (search engine optimization), SEM (search engine marketing), social media marketing, email marketing, and more.

Google Analytics leads the category, but here are a few other analytics platforms: Adobe Analytics, Clicky, Matomo, Semrush, Piwik PRO.

A key difference between digital and traditional marketing is the measurability of their results. Between two traditional advertising campaigns, good luck figuring out which one performed best and generated the highest return on marketing investment.

On the other hand, results from online marketing efforts can be measured through several key performance indicators. A web analytics consultant can help you make sense of this data, optimize your digital marketing strategy, and achieve your business goals.

Marketing on the Internet allows you to run as many tests as you want. This is a huge advantage over traditional marketing. An A/B test compares two versions of the same thing (for example an ad, a web page, an email, etc.) and determines which one performs best.

Yes, it is still a very powerful tool. In 2018, the European Union rolled out an important regulation on data protection (GDPR). The web analytics industry had to adjust, but many years later, it is still thriving.

Yes, it can. But there is a discipline whose specific goal is to improve a website’s ranking on search engines called Search Engine Optimization (SEO). And SEO does use web analytics.

Web analytics can be used in a variety of contexts, to achieve a variety of objectives.

Let’s talk today!

We will be happy to answer you!

This field is for validation purposes and should be left unchanged.