In business, first impressions often last forever. Our content marketing agency specializes in creating a strong and positive perception of your business and your products & services in the minds of your clients, using the following methods:
Your brand identity is unquestionably one of your company’s most valuable assets.
It gives your enterprise a unique identity, makes it memorable, and encourages consumers to buy from you. Content creation makes it vibrant and alive.
Content creation can turn your brand into an actual media platform, thanks to the wide range of available options: blog posts, videos, infographics, podcasts, social media posts…
In addition to promoting your products and services, content increases your credibility and legitimacy within your industry.
The goal: strengthen your company’s online presence to support your growth objectives and generate sales
When you publish an article, a white paper, or a study, you should have two main audiences in mind: your clients and search engine algorithms.
Modern search engines like Google are extremely complex. When Google first started, content creators could simply stuff their websites with keywords to reach the top of search engine results pages (SERP).
Nowadays, it’s not that easy to rank high, especially for lucrative keywords that signal purchase intent. For example, a search query like “Italian restaurant near me” suggests the user is looking for some delicious Italian pasta nearby. Google’s algorithm will take into account the user’s location and several other factors to choose the web pages that will appear first.
This process is more complicated in a B2B sales context since the person searching does not base his or her decision solely on a supplier’s physical proximity. In this case, you would need relevant content adapted to each step of the buyer journey.
Digital content, whether it’s blog posts or videos, should be optimized for search engines to position yourself as an industry leader and achieve your business goals.
Content creation for social media
Although social media posts have a shorter lifespan compared to other forms of content, they are extremely valuable as they drive customer engagement and lead to increased sales.
For B2C brands, social networks are often where new clients discover products. These platforms can therefore provide social proof for marketing campaigns.
When creating a social media content strategy, remember that you have very little time to grab your reader’s attention. Think of the time it takes you to scan through your feed – that’s all the time you have to catch their attention!
Catchy headlines, attractive visuals and video content can quickly engage users before they have had the time to move on.
Our team of content marketing strategists plans, executes, and continuously manages content creation to support your growth objectives.
Content strategy is a key element of your digital marketing strategy since it determines how and when you plan to connect with your target audience. It goes far beyond a simple list of formats and subjects.
You don’t plan a trip without knowing your destination. A proper content strategy with our Web Marketing Agency in Montreal ensures that your marketing efforts move you in the right direction. Without a well-defined digital strategy, you risk wasting time writing content that has little impact on your audience and doesn’t generate the expected commercial results.
If a picture is worth a thousand words, a stunning product shot is worth a thousand website visits!
Our product photography agency doesn’t simply show your clients what your product looks like. We put your product in context, to help them understand how it could fit into their lives.
The goal: bring your potential clients to imagine the product in their lives and make the purchase.
Photography energizes and cultivates your brand image to reinforce your DNA and what you want to stand for.
Graphic design combines images, words, and ideas to convey specific information to an audience. In other words, by crafting images, you craft communication. It’s an idea transmission channel.
Video marketing utilizes videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers, and reach a wider audience.
Video is a versatile and engaging format with several advantages:
Motion design refers to “moving images”. That’s as straightforward as it gets!
It is a discipline that adds space and time to graphic design, i.e. adds movement.
Our motion design agency presents your ideas visually, to make them easier to understand.
A brand style guide is basically “The 10 Commandments” of your visual identity. It explains how and when your logo and your visual elements should be used.
A brand style guide visually captures the essence of your company – its soul, its world, and its values – ensuring that all communications are coherent and consistent.
Our Montreal content agency creates for you a strong brand image that makes clients, prospects, and partners easily recognize and remember your company.
Your image should be consistent, no matter what support you use and all communications should follow your brand style guide. With the help of this guide, all communications between your company and the public can be made cohesive.
Here are the elements a proper brand style guide should cover:
By working with Digitad on developing your content marketing strategy, you will benefit from a partner who:
Will understand the unique aspects of your market and your business, and build a content strategy that showcases your brand’s DNA and increases your sales.
Will create your marketing content using a proven work methodology, developed by our expert content marketing strategists.
Will establish a collaboration based on transparency. Our marketing content agency gives you free access to its management tool, so you can track our progress.
Will be available in all circumstances to answer your questions, help you set your objectives, and understand marketing content creation.
Will always make signing a contract optional. If you are not satisfied with the results, you can end your collaboration with Digitad at any time. We will immediately return all your intellectual property to you.
Content marketing is the process of planning, creating, and distributing content through marketing channels such as social media platforms, blogs, websites, etc. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Content marketing comes in many different forms that can help you take your growth to the next level: blog posts, content strategies, visuals, photos, videos, podcasts, infographics, etc.
At Digitad, our team of expert content marketing strategists knows how to create content that not only captures attention but also drives conversions.
Freelancers that seem reasonably competent and offer very low prices can be tempting. But make no mistake: content marketing goes far beyond the technical ability to produce a video or a blog post. Building a strategy, crafting high-quality content across disciplines and formats, optimizing for search engines, tracking results, and driving conversions are all necessary skills. An experienced agency that leverages the work of experts in complementary fields is uniquely well-positioned to succeed at these tasks.
“Content is King” is the title of an essay published by Bill Gates in 1996. It predicted that most money on the Internet would be made through creating and distributing content. While the prediction has proved right, the Internet is now somewhat saturated with average and low-quality content, created by individuals and companies that prioritize quantity over quality. Working with our content marketing specialists can help your brand cut through the clutter and reap the benefits Bill Gates was talking about.
That’s a variation on Bill Gates’ essay title that comes from Gary Vaynerchuk. It means that quality content matters, but finding the right audience, timing, and distribution channel is even more important.
Content repurposing maximizes your content’s impact and lifespan by reusing it in different contexts and different formats. For example, you could take sections from a 2-hour podcast to create a few 10-minute youtube videos, and take excerpts from that same podcast to create several 45-second TikTok videos.
Yes, but a great strategy is to post natively. For example, if you post a link to a YouTube video on Facebook or Twitter, you will not get as much exposure as if you upload that same video directly to Facebook or Twitter. The algorithm’s goal is to keep users on the platform and avoid sending them away to another website.
It is content that stays relevant across time. Content that reacts to breaking news and ephemeral trends is therefore not considered to be “evergreen”. Not all content has to be evergreen, reacting to trends is sometimes a good way to drive traffic and engagement.
But when you create content that could very well stay relevant over the long term, make sure you don’t needlessly inject time sensitivity. For example, don’t mention the date or current events if not necessary.
Of course, all companies and audiences are different, so it varies.
Still, here’s an idea that can help: posting frequently is good to keep your audience engaged. But! Some types of content can become overwhelming and lose their power if posted every day.
Each type of content calls for a different publication cycle.
Think about the way a year is organized. We have daily rituals. No one gets tired of coffee breaks, you can have them every day. We have weekly rituals. No one gets tired of a great night out on Friday. But you’d get tired if you did it every day. We have yearly rituals. No one gets tired of Christmas. But you’d sure get tired of seeing your extended family and exchanging gifts if you had to do it every day.
Think about your content, and assign a publication cycle to each category. A tweet a day is fine. A long-form podcast with your CEO every day isn’t: keep occasions like that special, not too frequent. Build anticipation around them. Maximize your impact.
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