Summary
Want to boost your business on the web?

Do you want to capture your prospects right when they search for your products and services on Google? Our Montreal SEO agency offers you three distinct packages. Choose the one that best fits your needs and get in touch with Digitad today!

Did you know that 85% of retailers in the United States believe that search engine optimization (SEO) is the most effective marketing channel? Our Digital Marketing Agency in Montreal can make your website appear in the first positions of search results without having to pay search engines. Through the capture of users in the midst of their buying journey, your volume of potential clients oriented towards your site increases and a steady flow of business opportunities is secured over a long-term basis.

Optimizing for organic search will bring you qualified, free, and durable traffic. It will turn your website into an enduring and strong asset that enhances your business and reduces your reliance on advertising.

Not convinced yet? Let’s see together how organic search engine optimization can become a key part of your digital marketing strategy and the main driver of your growth.

What is SEO?

SEO optimizes your website according to ranking factors established by search engines. When you improve your website’s quality level (as perceived by Google), you move it up in the search results. And you don’t have to pay for advertising!

SEO includes three main types of optimization:

  • The technical optimization of your website
  • The optimization of your website’s content (on-page SEO)
  • The optimization of your website’s external reputation (off-page SEO)

There are several differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is about organic search results, and SEM is about paid search results.

Unlike paid ads that appear at the top of the results page (acquired through the Google Ads auction system), organic results do not require investment, providing long-lasting and “free” visibility on search engines.

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Our specialists deliver solutions

Our Montreal SEO experts can help you answer the following questions:

  • How can I make my business more visible on search engines?
  • How can I position my website among the top results of my clients’ searches?
  • How can I get ahead of my competitors on search engines?
  • How can I bring more qualified traffic from search engines to my website?
  • How can I increase my conversion rate and secure a steady and sustainable flow of business opportunities?

Ranking your website among the top search engine results for the keywords your customers search is a major challenge. Meeting this challenge gives your business a real competitive advantage. Indeed, the first two organic search results on Google receive over 50% of all traffic. Our ultimate goal as an SEO company is to help you sustainably capture these qualified prospects. This will increase the value of your digital assets and your business.

Implementing an SEO strategy with our digital marketing agency will provide you with a steady flow of customer inquiries without relying on paid advertising methods such as Google Ads or social media advertising. This being said, it takes some time for search engines to index all on-site and off-site optimizations. Be patient, the results are worth it. For example, Air Canada increased its website revenue by 72% through organic traffic from search engines. Appearing on organic search results can be a key part of your digital marketing success.

Our expertise is always at the forefront of the industry

Try as you may, but keeping pace with Google’s countless updates can be exhausting. Indeed, Google actualizes 500 to 600 changes to its algorithm every year! Major updates such as Penguin or BERT can quickly alter the SEO landscape and require prompt adjustment. How do you make sure you are up to date? We do it for you!

Our Montreal SEO agency stays up to date with new trends and best practices in SEO strategy so you don’t have to. This includes:

  • Voice search
  • Featured snippets
  • Structured data
  • E-A-T SEO
  • Natural Language Processing
  • Local SEO
  • Mobile SEO
  • Video SEO
  • SEO-optimized content creation and editorial strategy
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And if you want to learn about the latest SEO trends, check out our digital marketing blog.

We create an SEO strategy tailored to your needs

Our SEO agency in Montreal has developed a thorough and proven SEO approach to achieve the specific business goals of each client. We make sure to cover all the elements needed to increase your organic traffic. Here is the SEO process we follow:

In-depth analysis

The goal of an SEO audit is to have an expert examine your website’s technical elements (technical SEO), its content (on-page SEO), and its external reputation (off-page SEO). Our Montreal SEO agency evaluates your website’s strengths and weaknesses to provide you with a tailored set of strategic suggestions.

What technical elements should you improve? What are the next steps to optimize your website? You will know where to start with our immediately actionable recommendations.

Keyword research

Keyword research is the core element of your SEO success. Our Montreal SEO company identifies the keywords that your target audience most commonly searches on search engines. These keywords reflect the needs of your target audience: for example, to reach nearby customers, you could set up a local SEO plan based on keywords that include your neighborhood, city, or region.

After these relevant keywords are selected, our SEO experts optimize your website to emphasize each of them. This process helps your prospects access the information they seek. Targeting each specific need of your target audience leads to improved organic search rankings for your website across several search results in your industry. This increases your traffic of qualified customers.

Strategy

A successful SEO strategy focuses on creating a comprehensive action plan to improve your ranking on search engines. The plan includes three types of actions: on-site actions, off-site actions, and technical actions. Our SEO agency implements a personalized strategy, adapted to your company and your market.

It gives you an overview of the actions we recommend, the chosen action plan, and the corresponding timeline.

Content optimization

Content quality is now more important than ever for SEO. Google is increasingly demanding, and so is your audience.

Optimizing content (blog posts, product pages, service pages…) improves both search engine rankings and customer satisfaction. Our Montreal SEO agency is always up to date with search engine algorithms, to assist you in delivering the latest quality content and gain a steady flow of new clients.

Link building

Link building is one of the best mechanisms to improve a website’s organic ranking on Google. Our organic search agency obtains quality external links for you from relevant websites such as government institutions, reputable blogs, business directories, and by leveraging your social networks. Google notes these inbound links as signs of a high-quality and reliable website, which helps you rank higher on the results page.

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Mobile SEO

With the rising dominance of mobile phones over computers as the primary device to access the internet, the landscape of web marketing has changed. Mobile SEO is therefore no longer a mere development opportunity for your business; it must be among your online marketing priorities. Today, the quality level of your mobile website or mobile app has a direct impact on your website’s search engine rankings on computers. Our Montreal SEO company adapts your website to all devices to ensure an optimal user experience for everyone.

Video SEO

Video SEO promotes your company’s creations on search engines. Your videos, displayed at the right place and at the right time, will capture more prospects than any other form of content and will grant your business a substantial competitive advantage.

SEO Course

The SEO course teaches you all you need to know about the way search engines work and the best tactics to use. Our Montreal SEO experts share their knowledge through personalized training. Become an SEO expert and manage your company’s search engine optimization efforts by yourself.

Leave your SEO to our certified experts

By partnering with Digitad to create your SEO strategy, you will benefit from an agency that:

1.

Appropriate strategy

Will fully understand the unique aspects of your business and industry, and create an effective strategy fully in line with your target market and your product offerings.

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2.

Robust work methodology

Will provide SEO services using a robust work methodology established by SEO specialists.

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3.

Continuous monitoring

Will operate with transparency. Our SEO agency in Montreal gives you access to its management tool so that you can monitor our progress. You remain the final decision-maker in all circumstances.

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4.

Approachable and available

Will be approachable, responsive, and always available to answer all of your questions, help you set your objectives, and help you understand search engines.

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5.

No commitment required

Will give you the option to request a contract. If you are not satisfied with the results, you are free to end your collaboration with Digitad. We will instantly return all your intellectual property to you.

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Want to boost your business on the web?

A few questions our SEO experts are often asked

SEO is a set of techniques that help a website appear in the top results of a search engine (e.g. Google) without having to pay this search engine. An SEO agency works on three things: the site’s technical aspects, the optimization of content, and the acquisition of inbound links.

The time it takes to get SEO results varies depending on the competition for the target keyword (for example short-tail vs. long-tail keyword) and the age of the website. It normally takes 4 to 6 months to see significant results (for example, reaching the first page for a chosen keyword).

The cost to optimize your website’s SEO depends on how quickly you want to get results. Drawing from its 8 years of experience, our digital marketing agency created 3 SEO packages. They let you know exactly what actions we take and how much you will be asked to pay.

Unlike Google advertising (paid search), SEO efforts provide “free” visibility in search engines. A well-positioned website becomes an important asset for your business that can drive traffic, attract potential clients, and generate profits sustainably.

Definitely! SEO can be very affordable, and yet plant seeds that will guarantee significant medium and long-term growth. With just a few optimizations, pieces of content, and link acquisitions, you can start ranking on search engines and building your domain authority. And we offer customized packages for our SEO services in Montreal that can fit any budget!

Take a moment and imagine one of your prospective clients. He needs your product or service. Now, he’s on Google. Can you think of ANY question he might want to ask about your industry, your company, or your products? If you answered yes: SEO is right for your company. Most anyone can benefit from appearing in search engine results.

We highly advise looking at the number of years it has been in the business and the number of clients it has worked with. There aren’t that many theoretical principles involved in SEO. With enough motivation, someone could become an operational SEO freelancer in a relatively short amount of time. But the only way to develop true expertise is to deal with countless cases, run plenty of tests, and learn from a variety of situations.

Everything goes. You can generate great results from either SEO or SEM on their own. SEO is more of a long-term investment. In the long-run, you will get free and sustained traffic. SEM is a tool you can deploy anytime for fast results, but your traffic vanishes when you stop paying.

Of course, using both tools is a great option as there are synergies between them. Digitad has expert teams in both disciplines. Reach out, and we will figure out together what options best fit your projects!

For the most part, yes. Optimal performance on search engines requires ongoing work, so ending your collaboration with an SEO agency could affect your rankings. However, most of what was built will remain. Your website’s foundations will stay solid, your traffic will not vanish.

Yes, if you or someone in your organization develops the required skills. Speaking of which: if you want to bring SEO skills in-house, check out the SEO workshops from our partner La Fusée!

Our fees SEO

Contract duration

Professional
  • Languages English or French
  • Targeted topics 3
Tools
  • Google Analytics & Search Console
  • Creation of objectives
  • Conversion tracking
SEO Strategy
  • Keyword research
  • Website’s technical audit
  • Competitive monitoring
On-site Optimization
  • Website architecture
  • Metadata
  • Internal linking
  • Technical optimizations 1
Off-site Optimization
  • Inbound foundation links
  • Press releases
  • Google My Business
Content Marketing
  • On-site content / month 1
  • Off-site content / month 1
Consulting and project management
  • Dedicated sessions 2h/month
  • Progress update call Monthly
  • Activity report Automatic
Premium
  • Languages English or French
  • Targeted topics 5
Tools
  • Google Analytics & Search Console
  • Creation of objectives
  • Conversion tracking
SEO Strategy
  • Keyword research
  • Website’s technical audit
  • Competitive monitoring
On-site Optimization
  • Website architecture
  • Metadata
  • Internal linking
  • Technical optimizations 2
Off-site Optimization
  • Inbound foundation links
  • Press releases
  • Google My Business
Content Marketing
  • On-site content / month 2
  • Off-site content / month 2
Consulting and project management
  • Dedicated sessions 3h/month
  • Progress update call Monthly
  • Activity report Automatic
Customized
  • Languages to define
  • Targeted topics to define
Tools
  • Google Analytics & Search Console
  • Creation of objectives
  • Conversion tracking
SEO Strategy
  • Keyword research
  • Website’s technical audit
  • Competitive monitoring
On-site Optimization
  • Website architecture
  • Metadata
  • Internal linking
  • Technical optimizations to define
Off-site Optimization
  • Inbound foundation links
  • Press releases
  • Google My Business
Content Marketing
  • On-site content / month to define
  • Off-site content / month to define
Consulting and project management
  • Dedicated sessions to define
  • Progress update call to define
  • Activity report to define

Let’s talk today!

We will be happy to answer you!