Summary
Want to boost your business on the web?

Did you know that over 4 million companies use Facebook advertising, most of which are small and medium-sized enterprises? Through its accessibility and flexibility, social media advertising helps businesses with any budget quickly generate visibility and reach a qualified audience.

Working with a social media advertising agency helps you accelerate your company’s growth and compete with larger companies.

What is social media advertising (SMA)?

With Social Media Advertising, you pay social media platforms to display targeted advertising. There is no minimum investment required, you can choose a level of reach that fits your budget.

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The advantages of social media advertising

By working with our Web Marketing Agency, our clients found answers to the following questions:

  • What is the best digital marketing strategy for my company?
  • How can I reach my target customers & make my offerings visible on social media?
  • How can I target my potential customers on social media?
  • What platform and advertising format should I choose to reach my target clients?
  • How much should I invest in social media advertising?
  • How can I monitor my social ads’ return on investment?
  • How can I use social media advertising to generate more leads?
  • How can I use social media advertising to turn my prospects into customers?

Social media offers various types of advertising depending on your company’s objectives. Social ads can strengthen every component of your marketing funnel with awareness, sales, or loyalty campaigns. Our Montreal Paid Social Agency helps you set campaign objectives adapted to your needs and your market.

Traditional marketing efforts tend to be expensive:

  • A 30-second TV ad: $ 25,000
  • A full page in a Montreal newspaper: $ 15,000
  • A highway billboard: $ 18,000

The popularity of social media advertising among small and medium-sized enterprises lies in its reasonable and flexible costs (as little as $1 can start your campaign), and its extremely precise targeting.

Our social media advertising agency will guide you in ensuring an optimal and proactive allocation of your marketing budget.

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5 steps to make your ads profitable

Whether you are advertising on Facebook, LinkedIn, Twitter, or Instagram, our social media ads agency handles every aspect of your company’s social media marketing.

The success of your paid social ads depends on your planning method. Here is the process we recommend:

1. Define your objectives

Depending on the stage of your company’s growth, some advertising formats are more suitable than others. Our team of paid social experts in Montreal strategically determine which type of advertising campaign best fits your needs.

2. Audit your social media advertising

Our paid social agency in Montreal analyzes your current digital marketing efforts and identifies opportunities to target with digital advertising. Of course, our digital marketing specialists take into account your market’s evolution and your competitors’ advertising.

3. Target your audience

Social media lets you precisely target your audience. Our Montreal paid social consultants assist you in effectively targeting your audience with the following criteria:

  • Location
  • Demographic data (age, gender, marital status)
  • Psychographic data (interests, lifestyle, employment)
  • Navigation data (pages visited in the past)

This step ensures your company targets the right prospects.

4. Determine your marketing budget

Depending on your marketing goals and the type of audience you target, our paid social agency helps you determine your budget and choose one of our packages (see “rates” section). This being said, the decision you make here is not final: social media advertising campaign management is flexible. Depending on your social ads’ performance and your satisfaction, you will be able to adjust your advertising budget in real-time.

5. Launch and monitor your ads

Once you have defined your objectives, targets, and budget, you can launch your social campaigns. Our Montreal social media advertising agency continuously monitors all of your advertisements to continuously optimize your budget by focusing on your most successful campaigns. Your social media account manager will send you monthly reports with KPIs that help you evaluate whether you should maintain or adjust your strategy.

Our digital marketing agency has a deep knowledge of each social media platform and advertising strategy. It handles all aspects necessary for your success. We provide end-to-end solutions to ensure your success, managing all aspects of your social media advertising needs.

Leave your project to our social media advertising agency

To make your social media presence profitable, design your advertising campaigns with our team of paid social experts. By working with Digitad, you will benefit from a partner who:

1.

Approachable and available

Will understand your specific needs and help you design advertising campaigns that are fully aligned with your brand image and your objectives.

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2.

Certified experts

Will implement advertising campaigns based on reliable data, collected by our specialized marketing experts.

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3.

Trust and transparency

Establishes a relationship based on trust and transparency. You will have access to your campaigns’ progress in real-time, through a management tool that we share with our clients. You remain the final decision-maker in all circumstances.

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4.

No commitment required

Will make signing a contract optional. If you are not satisfied with the results, you are free to end your collaboration with Digitad. We will instantly return all your intellectual property to you.

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Want to boost your business on the web?

A few questions our paid social experts are often asked

Social media advertising is a digital marketing channel that takes advantage of social platforms such as Facebook, Twitter, Instagram, TikTok, or Pinterest to distribute paid ads to your target audience. SMA is a quick and effective way to reach your clients, drive engagement, and boost your marketing campaigns.

Depending on your growth objectives and your target audience type, you may want to choose between the following social platforms: Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Twitter Ads, YouTube Ads, Twitch Ads, Reddit Ads.

The main advantages of social media advertising are:

  • Its very precise targeting options help you find users who are particularly likely to buy your products or services
  • Customer database building
  • Direct return on investment tracking

The total cost depends on your budget. Drawing on our 8 years of experience, we have developed three social media advertising packages that provide a clear breakdown of the actions we take and the corresponding costs.

Social media marketing is an umbrella term. It includes social media advertising (paying platforms to distribute ads), and organic efforts (posting on platforms without paying).

Yes, you don’t need to be active or to have followers on social media to advertise there. You can leverage the powerful targeting options of paid social and reach your target audience even if you have no presence, no community, or no followers.

Yes. For example, you could distribute ads that redirect users to your Facebook page when clicked on or pay platforms to boost organic posts. For example, you might want to boost a particularly successful organic post. If it resonates deeply with your current audience, chances are it could inspire other people to join your community.

Social media advertising is known for its capacity to generate results all the way from awareness to conversion and beyond (building an engaged audience, customer loyalty, etc.). Working with a competent social media advertising agency could potentially cover a significant percentage of your marketing needs.

Twitter is often cited as the social network offering the lowest cost per click. However, a paid social specialist could help you optimize your budget and run affordable campaigns on any platform.

Yes, most platforms offer video advertising options. Video content is known for its excellent awareness-building capabilities. However, keep in mind that many Internet users browse social media with the sound off. This means you should craft videos that manage to convey a message while on mute, for example with subtitles or explicit visual cues.

Our fees and price social media ads

Contract duration

Professional

Monthly ad spend: up to $2500

  • Languages English or French
Tools
  • Networks Instagram & Facebook or LinkedIn or TikTok
  • Page access Administrator
  • Advertising account creation
  • Definition of objectives
  • Google Analytics
Advertising campaign optimization
  • Update social campaigns 1/month
  • Conversion tracking
  • Social media remarketing
Consulting and project management
  • Dedicated sessions 2h/month
  • Progress update call Monthly
  • Activity report Automatic
Premium

Monthly ad spend: $2500 - $5000

  • Languages English and French
Tools
  • Networks Instagram & Facebook or LinkedIn or TikTok
  • Page access Administrator
  • Advertising account creation
  • Definition of objectives
  • Google Analytics
Advertising campaign optimization
  • Update social campaigns 2/month
  • Conversion tracking
  • Social media remarketing
Consulting and project management
  • Dedicated sessions 3h/month
  • Progress update call Monthly
  • Activity report Automatic
Customized

Monthly ad spend: À définir

  • Languages to define
Tools
  • Networks to define
  • Page access to define
  • Advertising account creation
  • Definition of objectives
  • Google Analytics
Advertising campaign optimization
  • Update social campaigns to define
  • Conversion tracking
  • Social media remarketing
Consulting and project management
  • Dedicated sessions to define
  • Progress update call to define
  • Activity report to define

Let’s talk today!

We will be happy to answer you!