Did you know that online advertising, once again, recorded a 15% growth rate last year?
The continuous growth of online advertising is a testament to its profitability. Thanks to its easy implementation and positive returns on investment, many SMEs and corporations accelerate their growth with PPC advertising.
The success of your online advertising campaign is determined by your planning.
Working with a PPC advertising agency is the best way to develop a digital marketing strategy that achieves your sales objectives. A Web Marketing Agency in Montreal with PPC specialists brings you the data, expertise, and recommendations you need to make your online ads profitable.
Pay-per-click advertising is a model where advertisers pay only when someone clicks on their ads.
Most PPC ads are found in search engine results. The process of paying to advertise in search engine results is called Search Engine Marketing (SEM).
Here are some of the main platforms to run PPC campaigns: Google Ads, Microsoft Ads (Bing), and Amazon Ads.
Our Montreal PPC agency delivers solutions
Our PPC advertising agency establishes a strategy that answers these common questions:
Several marketing channels ask for a significant initial investment. PPC advertising, on the other hand, invoices you only when your target customers click on your ads. The campaign launch is free and avoids unnecessary expenses, allowing you to adjust your budget in real-time based on your results. With help from a PPC expert, several SMEs manage to compete with larger industry players despite allocating smaller budgets.
To maximize the impact of each dollar spent on advertising, our Montreal PPC marketing agency helps you establish a comprehensive and customized strategy.
Here’s how we do it.
To help your company succeed in paid search, our certified Google Ads experts design a strategy that fits your specific needs and your budget. The PPC expert assigned to your account establishes a digital advertising strategy in two parts:
This step aims to define the following elements:
Here, you must choose a type of advertising, for example: Google Ads, Microsoft Ads, or Social Media Advertising. The choice depends on several factors, like your brand, your competitors, your activities, your products and services, or your market.
Objectives can include: increasing your online sales, inbound phone calls, contact form completion, or precisely answering your clients’ searches for a specific product.
We identify the geographic area where your advertising campaign will be most impactful.
For each advertising campaign, our PPC agency helps you plan ahead with a preview of projected results for various metrics:
We support our recommended campaign structure with a comprehensive investment proposal that outlines all costs associated with your advertising campaigns and provides a total estimated budget.
At this stage, you are the sole decision-maker. We value your input and encourage you to share any suggestions or preferences you may have. Our PPC marketing agency is here to assist you in adjusting the strategy
Let our PPC advertising agency in Montreal develop a digital advertising strategy designed to meet your business objectives. By choosing Digitad, you will benefit from a partner who:
Will understand your specific needs and help you develop a digital strategy that meets your objectives and respects your budget.
Will design your advertising strategy using a proven method that is backed by reliable data collected by a certified PPC expert.
Will operate with transparency. Our Montreal PPC agency gives you access to its management tool, so you can monitor our progress. You remain the final decision-maker in all circumstances.
Will be approachable, responsive, and always available to answer all of your questions, help you set your objectives, and help you understand search engine marketing.
Will make signing a contract optional. If you are not satisfied with the results, you are free to end your collaboration with Digitad. We will instantly return all your intellectual property to you.
Pay-per-click is a system that makes the advertiser pay only when a user clicks on an ad. PPC ads are most commonly found in search engine results.
There is no single answer to this question. Rates vary based on competition for the keyword your ad targets. The bidding for a keyword increases with its popularity. So your cost per click can range from $0.10 all the way to $20! But the average cost per click is between $2 and $4. A Google Ads agency can help you set up a bidding strategy and make the most of your advertisement budget.
They both refer to Google’s paid search program. But Google AdWords is the program’s former name and Google Ads is its current name. The rebranding took place in 2018.
Here are a few advantages to advertising on search engines:
Search Engine Optimization (SEO) seeks to optimize a website to improve its organic (or natural) ranking, with the goal to have Google suggest your website to its users for free. SEO generates results over a longer period. With SEM, you pay Google to display your ads in the top results, which generates traffic and visibility fast.
SEO can help you get there organically, which means without paying Google. However, it takes a while to see results. SEM can help you get there instantaneously, with paid advertising. This creates fast and significant online visibility.
Unlike traditional advertising, the results of online advertising are easy to measure. There are many metrics to track: click-through rate, cost per acquisition, conversion rate, etc. You will quickly know whether or not working with our digital marketing agency is worth the investment.
If your target audience tends to use search engines, PPC is right for you. PPC offers very advanced targeting options. No matter who your potential customers are, we can reach them.
They will be brought to a landing page. That’s a web page that encourages users to take a specific action, for example, filling out a form or completing a purchase. Also, the click and the user’s subsequent actions will be registered in your campaign data, allowing you to measure your campaign’s performance.
In theory, yes. This being said, keywords with a high search volume will be more expensive. Our expert team can help you find the keywords that maximize your marketing investments.
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