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Generating engagement on Facebook is challenging, especially since the latest algorithm update reduced organic reach for page posts. However, a solution exists: Facebook contests. Facebook pages hosting contests tend to have a 64% higher engagement rate than those that don't (source: Talwind study 2020). These social media promotions are an excellent way to grow your audience, drive traffic, […]

On the Internet, sharing your opinion has almost become second nature. You'll see reviews on various platforms like Facebook, Google, Google Maps and even specialized sites such as TripAdvisor or Yelp. On Google, it's common for people to rate businesses with stars and leave comments. Take, for example, these positive Google reviews on a local […]

Over 10 million advertisers are launching ad campaigns on Facebook Ads! Want to know how to advertise on Facebook to promote your business on social media, but just the sight of Meta Business Suite leaves you baffled? 🥶 Does the endless array of targeting options, placements, and calls-to-action make you anxious? Don't worry, you're not […]

Think Facebook is just for memes and cat videos? Think again. It's also a powerful sales platform that lets you engage directly with consumers right on your Facebook Business page. Don't underestimate the vast reach of social media marketing! Much like Instagram Shopping, Facebook shops empower you to showcase and sell products straight to a […]

Did you know that only 1% of LinkedIn users post regularly? This social network can be intimidating! Why? Because it's not enough to post a picture of your dog to make a splash on LinkedIn (though we do indulge in that occasionally 😇). Unlike other social platforms, where content revolves around personal life and hobbies, […]

Nailing Instagram verification has always felt like chasing a digital unicorn, hasn't it? That blue badge isn't just eye candy; it's a hallmark of credibility and authenticity. "Instagram verification serves as a seal of authenticity for individuals or businesses. It's a safeguard ensuring that the content is both genuine and sincere." – Christophe Boixader, Social […]

72% of Quebecers are concerned about the protection of their personal data, according to a study by the Office of Consumer Protection. The growing concern for data privacy in Quebec: why law 25 is a game-changer? In response to this mounting concern, Quebec's government introduced Law 25. While we may not have a 25th Stanley Cup, […]

Is your content visible on search engines? And if visible, is it engaging enough to convert your visitors into clients? If your answer to both these questions isn’t “yes”, it’s time to learn SEO content writing from a SEO agency in Montreal. Great news, this article is just what you need 😉. Our complete guide to […]