All the latest web marketing news

Shopify Scripts will stop running on June 30, 2026. If your store uses custom scripts at checkout (for discounts, shipping or payment methods, for example), our Digital Marketing Agency reminds you: you have less than a week to act. Here’s what changes, and what to do now: What Are Shopify Scripts — And Are You […]

Google just launched Preferred Sources in AI Overviews and AI Mode. The concept? Users can now pick their go-to websites so they appear more often (and clearly labeled) in Google’s AI-generated responses. With AI Mode now surpassing one billion monthly active users (according to Sundar Pichai at Google I/O 2026), this isn't a minor feature […]

If you're running Google Ads campaigns, two significant changes are landing at the same time this month — and one of them has a hard deadline just a few days away (!!!) ⏳ The clock is officially ticking, here's what you need to know: Display Campaigns Are Moving Into Demand Gen Google is officially phasing […]

GSO, AIO, GEO, AEO, WTVEO… Getting the SEO industry to agree on one term has felt like herding cats. For over a year, it’s been stacking acronyms to describe the same obsession: optimizing visibility in AI. But last Friday (May 15), the search giant finally drew a line 👀 Yep, Google officially weighed in! The winning terms? GEO […]

About 2 years ago, AI Overviews started taking over Google’s SERP and, since then… Positions 4 to 10 have lost around 70% of their click share! That’s right, 70% The search results page no longer holds the same value it once did. For our Montreal SEO agency (and the businesses we work with), this raises […]

Google just announced Gemini Embedding 2, a brand-new multimodal embedding model available through the Gemini API and the Gemini Enterprise Agent Platform. Our SEO agency wanted to break down the mechanics, the relevance, and the real-world SEO and GEO applications of this new vector model. Let's take a closer look… 🔍 What exactly is an […]

Did you know that over the past four years, social media engagement has dropped by more than 50%? As algorithms from platforms like Facebook continually limit the organic reach of posts, choosing the best time to post on social media has become essential for maintaining visibility for brands or influencers. Today, people use each social […]

A chatbot more popular than an influencer? Impossible! Yet, ChatGPT exceeded a million users in just 5 days, faster than Netflix, Twitter, and Facebook 🚀. This chatbot is successful in the social media landscape because it answers all your questions, and more importantly, because it's CREATIVE! You can awaken the artist within by asking it to […]