All the latest web marketing news

Did you know that over the past four years, social media engagement has dropped by more than 50%? As algorithms from platforms like Facebook continually limit the organic reach of posts, choosing the best time to post on social media has become essential for maintaining visibility for brands or influencers. Today, people use each social […]

A chatbot more popular than an influencer? Impossible! Yet, ChatGPT exceeded a million users in just 5 days, faster than Netflix, Twitter, and Facebook 🚀. This chatbot is successful in the social media landscape because it answers all your questions, and more importantly, because it's CREATIVE! You can awaken the artist within by asking it to […]

Living off your passion... isn't that everyone's dream? It's true that some passions are more easily monetizable than others. Your secret passion for cauliflowers might not be the simplest way to make a living. But if you share the same passions as Queen Kim K, meaning posting LOTS of photos on Insta, you're in the right […]

Does your website have a good reputation with Google? If we ask this question, it's because your website’s reputation is a major ranking factor for search engines. This reputation, which is also referred to as your authority, is strongly influenced by the external links that point to your website (backlinks). Why is this? For Google, […]

Generating engagement on Facebook is challenging, especially since the latest algorithm update reduced organic reach for page posts. However, a solution exists: Facebook contests. Facebook pages hosting contests tend to have a 64% higher engagement rate than those that don't (source: Talwind study 2020). These social media promotions are an excellent way to grow your audience, drive traffic, […]

On the Internet, sharing your opinion has almost become second nature. You'll see reviews on various platforms like Facebook, Google, Google Maps and even specialized sites such as TripAdvisor or Yelp. On Google, it's common for people to rate businesses with stars and leave comments. Take, for example, these positive Google reviews on a local […]

Over 10 million advertisers are launching ad campaigns on Facebook Ads! Want to know how to advertise on Facebook to promote your business on social media, but just the sight of Meta Business Suite leaves you baffled? 🥶 Does the endless array of targeting options, placements, and calls-to-action make you anxious? Don't worry, you're not […]

Think Facebook is just for memes and cat videos? Think again. It's also a powerful sales platform that lets you engage directly with consumers right on your Facebook Business page. Don't underestimate the vast reach of social media marketing! Much like Instagram Shopping, Facebook shops empower you to showcase and sell products straight to a […]