+50 million impressions

The first step is to analyze the target audience and the brand context to map out the customer journey. We aim to develop a customized multichannel strategy that leverages both internal and external data (including customer data and competitive analysis). Proper data collection should enable accurate predictions throughout the customer journey.

Our job is to make sure we invest the media budget in the most relevant and high-performing channels. We identified the main points of contact throughout the customer journey and the appropriate platforms to distribute our content in the right place and at the right time.

Our goal is to reach our audiences with impactful messaging and high-quality visuals to stand out from the competition. To achieve this, we provided Clarins with a team of advertising content experts.

To achieve a powerful and effective cross-platform launch, we leveraged a variety of complementary resources: tracking experts, digital marketing strategists, and representatives for each advertising channel.

We use Google Data Studio to collect and share real-time performance data across all platforms. It empowers us to quickly respond to opportunities or challenges, and keep ads, budgets, and targets optimized on each channel.