Storefront, a UK-based startup, provides beauty professionals with a user-friendly app to easily manage their businesses. Website, reservation system, payment, and more, all through a single platform. Seeking to acquire new clients, Storefront contracted us to develop a lead acquisition strategy.
Persuade the target audience to schedule an appointment for a free product demonstration
Build awareness around Storefront and its benefits for beauty professionals in the United Kingdom.
Construct a beauty professionals database to carry out multichannel marketing actions
Impressions on their Facebook page
To establish Storefront’s acquisition strategy, we analyzed the market and conducted a series of tests to act on data-driven decisions.
First, we perform a thorough competitive analysis to identify the creative concepts used, with the goal of understanding how to stand out and how to offer value to our prospects.
In the second part, we identify all possible ways to reach our client’s target audience. We gather all relevant data sources and run tests to identify the best audiences.
In the third part, we create content that brings value to our prospects by solving some of their main pain points. For example, through ebooks, checklists, free demos, etc.
In the fourth part, we conduct A/B tests to determine the most effective combinations of audience, copy, and creative concepts.
Finally, we perform an analysis to identify the elements that worked best, improve them, and combine them. This process increases the number of leads generated and the conversion rate.
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