Boost your visibility in AI Answers with our team of Generative Engine Optimization experts
Your brand has a solid Google presence — but it’s nowhere to be found in AI Overviews, ChatGPT, or Perplexity? All you need is solid GEO! At Digitad, we handle your GEO strategy from A to Z. From the initial GEO audit to monthly AI visibility tracking (with continuous optimization in between), our experts handle it all! Find out more about how our SEO agency in Montreal boosts your visibility in generative search engines (or get in contact with us for a free evaluation).
Pssst… Click here to jump straight to our GEO service details. If you’re still a tad confused about your GEO needs, let’s first dot our i’s and cross our t’s… 👀
A GEO agency specializes in optimizing your visibility across generative search engines. It acts as a strategic partner that transforms your content, your website, and your digital ecosystem so they are understood, cited, and recommended by AI — while maximizing your qualified traffic.
A high-performing GEO agency helps you:
Working with a specialized agency means faster, more reliable, and more sustainable results.
A GEO agency brings:
|
Benefits |
Description |
| Specialized expertise | Mastery of schemas, LLM optimization, and AI visibility tracking — concrete levers that helped us generate +1.9M Google impressions in 7 months for Danone Oikos Pro (earning the Cas d’Or 2025 for organic search). |
| Continuous monitoring | AI search engines evolve every month; an agency stays on top of trends, updates, and best practices to keep you ahead. |
| Multidisciplinary resources | SEO, content, technical, data… capabilities that a freelancer or small in-house team can’t always bring together. |
| A proven methodology | GEO audits, structured action plans, AI KPI tracking to prioritize what drives real impact. |
| Time savings and security | Avoid mistakes that block AI crawling or harm your long-term visibility. |
For over 2 years, our specialists have been actively applying and documenting GEO for live clients — industry-recognized expertise that earned us the Cas d’Or 2025 and 2026 for the GEO/SEO strategies of Oikos Pro and Econofitness.
For over 11 years, we have combined hands-on SEO/GEO expertise, advanced technical skills, measurable results, and continuous innovation.
The Digitad team, recognized as one of the best digital marketing agencies in Montreal, will make your site a leader in AI-generated answers and SERPs.
By choosing our GEO agency, you benefit from:
By combining our traditional SEO services with our GEO strategies, you benefit from full-spectrum coverage that boosts your visibility, drives more conversions, and puts you ahead of your competitors.
The SEO landscape is undergoing a major shift. Search engines no longer just rank links — they answer questions directly.
The numbers speak for themselves:
The impact of artificial intelligence on SEO is here to stay, better start adapting now.
GEO, or Generative Engine Optimization, is the natural evolution of SEO for the rise of generative search engines.
It is the lever that allows your pages and your brand to be cited in AI-generated responses, while maintaining your visibility in traditional SERPs.
💡 Google has spoken! The officially recognized terms in the industry are GEO (for generative search engines) and AEO (for answer engines). We cover this in more detail in our article about Google GEO if you’re curious 😉
GEO helps you maintain your visibility in this new ecosystem, multiply touchpoints, and capture much more qualified traffic.
For Shopify stores, the platform’s AI partnerships (Shopping GPT, Perplexity, Google AI, Copilot) also make your product catalogs a critical GEO lever. LLMs now integrate your catalogs into their responses… in real time! When a Shopify agency structures your product metadata for AI, that’s GEO.
Concretely, it addresses the fact that:
This rapid adoption is already showing up in your data.
Do your KPIs look like a crocodile… chomping down on your clicks? 🐊
You’re not alone! While impressions have risen by nearly 50% since the arrival of AI Overviews (BrightEdge), click-through rates have actually dropped by 34.5% for pages typically ranked in the top results (WordStream).
In fact, when an AI Overview appears, the CTR drops by nearly 60% 😣
The solution? GEO! 🎯
And since GEO complements SEO, it’s not one or the other… it’s one AND the other.
The fundamental SEO foundations remain essential:
By applying web SEO best practices to optimize your website, you lay the strong foundation needed for your GEO actions to multiply your results.
GEO helps brands maintain their visibility in a world where users are increasingly turning to generative search engines. It strengthens citations, mentions, and AI share of voice, so your brand is present where your customers are asking their questions.
For businesses in Quebec, GEO is the key to:
Readability, structure, markup, answer-first, coverage, and reporting: these six GEO pillars maximize your presence in AI-generated responses.
Let’s take a closer look… 🔍
LLMs are lazy: they struggle with JavaScript and complex structures.
✅ The clearer and more readable your site, the more likely your content is to be crawled and factored into AI-generated responses.
LLMs love structured content! According to Search Engine Land, 63% of AI citations point to list-based articles (listicles), a format that accounts for up to 65% of the most-cited URLs (depending on the model). Additionally, multimodal content (text + images + videos) is selected 3.4× more often by AI Overviews than text alone.
✅ A clear structure increases your chances of being featured in AI-synthesized responses or snippets.
LLMs don’t “see” your site the way a human does — they analyze the code line by line.
✅ Well-implemented schemas and tags make it easier to extract your information and strengthen your presence in AI Overviews.
LLMs don’t analyze — they extract. Be the answer, not just the information.
✅ Prioritizing clear, direct answer-style phrasing increases your chances of being cited and generating more qualified traffic. Google explicitly mentions non-commodity content as a concrete lever for standing out in its AI responses. Our experts make sure to integrate your proprietary data, firsthand experiences, and expert perspectives — exactly what AI’s looking for when choosing one source over another 👀
LLMs trust what appears repeatedly across multiple sources: reviews, press, social media, listicles, citations.
Why? AI systems don’t just verify that you exist — they assess who you are, your area of expertise, and the consistency of those signals across multiple sources (for humans, it’s more credible when someone else sings your praises than when you declare yourself the best… The same logic applies to AI!).
✅ The more visible your brand across diverse sources, the more credible it becomes in the eyes of AI.
Rankings alone are no longer enough. To measure your GEO performance, you need to account for your LLM visibility, AI citations, share of voice against competitors, and actual conversions.
✅ Properly configuring your Web Analytics & GA4 tracking, monitoring your AI visibility, and tracking your actual share of voice is what allows you to know what to adjust — and capture far more qualified conversions than with traditional SEO.
Working with our GEO team means turning your AI visibility into tangible results.
|
The problem |
Your need |
Our GEO solution |
| Your impressions are surging but your clicks are collapsing | Understand and reverse the drop in clicks | GEO audit + answer‑first optimization |
| You’re not being cited in ChatGPT or AI Overviews | Be visible in AI-generated responses | Structuring, markup, and AI‑friendly content |
| You’re wasting time tracking your results | Gain clarity on your GEO performance | Complete GEO reporting: citations, share of voice, conversions |
| You want lasting results | Ensure long-term visibility | GEO strategy + ongoing monitoring to sustain your gains |
Our experts help you:
Pssst… You’ve probably already seen it — ChatGPT now runs ads! Want your site to show up there too? While it’s not included by default in our GEO packages, our SEM experts have everything you need! 😄 Contact our PPC agency for a free evaluation of your personalized campaign.
Our GEO offering combines GEO & SEO audit, one-time upgrade, and monthly GEO & SEO actions to maximize your visibility in both SERPs and AI search engines.
Each package includes concrete, actionable deliverables:
💡 The goal: deliver clear optimizations, content ready to perform, and AI/SEO KPIs to steer your results without wasted time.
Our SEO audit examines your site from three key angles: technical, semantic, and netlinking.
We detect technical barriers (speed, mobile compatibility, tags, schemas), analyze the quality and structure of your content (keywords, internal links, FAQ), and evaluate your external reputation through your backlinks and mentions.
You receive a detailed assessment of your strengths and weaknesses, along with clear, prioritized recommendations to improve your rankings and drive qualified traffic faster.
The GEO audit evaluates your site across three dimensions: the technical foundation (JavaScript, heading structure, tags, JSON‑LD schemas), the readability & extractability of your AI‑friendly content (TL;DR, segmentation, FAQ, H2/H3), and your brand coverage (mentions, citations, AI Overviews, share of voice).
It produces a prioritized action plan to fix barriers, activate quick wins, and define a clear GEO roadmap.
Additionally, ongoing monitoring via GEO Pulse includes technical surveillance (AI crawler health and Bing/ChatGPT compatibility), GEO KPI tracking (citations, mentions, share of voice, implicit visibility), and regular updates to your strategic content.
Each monthly report includes an AI mapping to visualize your most-cited competitors and identify new visibility opportunities.
💡 What’s the difference between a GEO audit and GEO Pulse? The audit diagnoses the root causes of limited AI visibility, while GEO Pulse tracks the symptoms — ensuring your corrections are actually working.
💡 One-time step, conditional on the current state of your site and content. May vary depending on the number of corrections needed.
💡 2 actions are performed each month (on-site OR off-site) based on the client’s needs and strategy, from the options below.
Our on‑site actions combine the creation of strategic pages, articles (500–750 words), and “non-commodity” content (rooted in your real expertise, proprietary data, and concrete experiences — content that AI cannot replicate on its own and that it values more when choosing a source to cite).
We ensure complete GEO/SEO optimization: each piece of content is equivalent to two optimizations or eight metadata integrations (titles, meta titles, meta descriptions, ALT tags).
All content is fully GEO-compliant and always validated with our clients before going live.
Our off‑site actions strengthen your external visibility through the creation of guest articles (1 guest blog, or 2 for the equivalent of a press release), optimization or updating of local listing pages (Bing Local, Yelp…), and strategic mentions on forums like Reddit or Quora.
Forum mentions are never published under the client’s name, as the goal is to generate organic credibility and authority signals in the eyes of AI search engines and users.
On average, 3 to 6 guest articles are published each year to maximize your reach.
Our technical GEO & SEO actions ensure your site stays high-performing for both traditional and generative search engines.
They cover content optimization integration and tracking, internal and external link building optimization, correction of technical barriers (SSR, robots.txt, complete JSON‑LD schemas), and the creation or adaptation of AI‑friendly content formats like FAQs, TL;DRs, or comparative formats.
These optimizations are performed continuously at a rate of 1 hr/month to maximize your SEO and GEO performance.
Our GEO packages are designed to adapt to the size of your site and your visibility goals in AI-generated responses.
Whether you’re an SMB looking for a one-time audit or a larger business ready to launch a complete, recurring GEO strategy, we have a solution for you.
Our GEO services come in 3 packages, each including:
Our GEO & SEO packages are designed to fit your reality 🎯 Need help choosing the right package for your business? Contact us! We’d be happy to discuss it during a free evaluation.
Every month without GEO means missed clicks, lost clients, and market share slipping away. In a world where AI is redefining search, your business deserves a strategy capable of capturing attention and converting.
With Digitad, you benefit from a complete GEO & SEO approach to build lasting, profitable visibility. Our team turns your impressions into concrete results and your visibility into measurable growth.
Ready to take action? Contact our Digital Marketing Agency in Montreal today to propel your site in both generative and traditional search engines.
For an effective and relevant GEO strategy, entrust it to a GEO consultant in Montreal. With a Digitad GEO strategist, you’ll have a partner who:
Takes the time to understand your business realities and industry in order to develop a strategy perfectly aligned with your target audience and offering. Every GEO recommendation from our experts will be tailored to your business.
Takes ownership of your GEO using a rigorous working method defined by GEO experts.
Works with full transparency. Our Montreal GEO agency gives you access to its project management tool so you always have a real-time view of our progress. You remain the final decision-maker at all times.
Will listen and be available to answer all your questions, help you define your goals, and help you understand generative search engines.
Gives you the option to request a contract. If you feel the results don’t meet your ambitions, you are free to end your partnership with Digitad. We will return all of your intellectual property in its entirety.
Questions before entrusting your AI visibility to an agency? Here’s what our clients ask our Generative Engine Optimization consultants most often. If your question isn’t here, contact us! We’d be happy to point you in the right direction.
Our GEO services are designed for businesses, brands, and content creators who want their pages cited directly in AI-generated responses. Anyone already focused on SEO should also pay close attention, since GEO complements existing SEO strategies. For local businesses and e-commerce stores, GEO also extends to your business assets that feed AI responses — your business listings and product catalogs, for example.
Before seeing notable GEO results, it generally takes between 2 and 4 months for your content to be regularly cited in AI-generated responses and for visibility to stabilize. However, early appearances are possible within days to weeks, particularly in Google AI Overviews, if your site is already well-indexed, credible, and your content directly answers specific queries.
This dual timeline explains why some content appears in AI very quickly, while lasting GEO performance takes more time to build.
The pricing of our GEO services varies based on the size of your site, the number of URLs to analyze, and the scope of optimizations needed. For an SMB, a complete GEO audit typically costs between $1,500 and $2,250, while a one-time upgrade starts at $3,750. Larger SMBs can expect between $1,190 and $2,290 for a one-time upgrade, and complete GEO launch plans vary based on monthly commitment and number of URLs. Recurring or advanced services are customized, calculated based on hours of production ($125 to $150/hr) and content to optimize.
Yes. While strong SEO is the foundation of any good GEO strategy, investing specifically in GEO helps you stay visible to your prospects and reach them before your competitors — as they increasingly turn directly to AI to ask their questions.
Concretely, even though Google remains king with approximately 90% of global search market share, 80% of consumers already use AI-generated results for at least 40% of their searches (sources: Semrush, BrightEdge, Bain & Company).
The main difference between SEO and GEO comes down to the target algorithm. While SEO optimizes your rankings in traditional search results and relies on signals like backlinks and keywords, GEO focuses on getting your content to appear directly in AI-generated responses — prioritizing readability, markup, and credibility in the eyes of LLMs.
No, GEO does not replace SEO, since traditional search engines like Google continue to generate the majority of web traffic. GEO works as a strategic complement. In addition, AI systems still rely on traditional indexing to crawl the web: ChatGPT, for example, accesses your content through Bing. An effective organic search strategy must therefore combine both SEO and GEO.
Before citing your content, AI systems generally go through 4 steps: they break down your query into multiple sub-searches, retrieve and chunk the most relevant pages into content blocks, evaluate and filter to retain only 3 to 4 sources, then generate a response.
However, several other factors may come into play (e.g., the user’s history, country, language, query phrasing, and the richness and consistency of an entity within its niche). The sources selected also vary from one model to another, as they don’t all use the same criteria.
Here are the key characteristics of the major AI systems to factor into your GEO strategy:
Does your strategy cover all these channels? That’s exactly what our GEO audit evaluates. Feel free to contact us to discuss it during a free evaluation.
To measure the success of a GEO strategy, our agency tracks your content citations in AI responses and their contribution to your marketing goals.
The indicators tracked by our GEO agency include:
These KPIs allow you to assess whether your GEO is truly improving your acquisition and overall visibility — beyond simple rankings.
We will be happy to answer you!
