The Amazon marketplace achieved sales of $10 billion in 2021 in Canada. Online marketplaces have tremendous potential. Meet your customers where they usually shop: Amazon, Walmart, Costco, Canadian Tire, etc., and increase your sales with our Web Marketing Agency in Montreal.
A marketplace (or online marketplace) is a platform where different companies can sell their products or services to consumers.
In online marketplaces, users see all available options for a specific product or service, as offered by different sellers. Consumers have access to a much wider array of products than any single store could offer, with information updated in real-time for all products (price, availability, photos, videos, promotions).
The outcome? Through an app, consumers can browse through a wider range of products and services than a single store can provide. It’s no wonder that consumers flock to online marketplaces!
As a commercial intermediary service, marketplaces involve the following five parties:
Why sell on a marketplace?
The main advantages of selling your products on a marketplace are as follows:
To tap into the full potential of marketplaces, building a marketplace marketing strategy is a prerequisite. A good plan should focus on marketplaces whilst simultaneously taking into account your overall business strategy.
Each market is different and calls for a individualized approach. Your marketplace marketing strategy should therefore answer the following questions: which marketplace fits your ambitions and growth objectives? Where to find the right target customers? How to ensure synergy with your current digital marketing strategy? How to successfully deploy your brand on marketplaces?
Our marketplace marketing agency ensures a marketplace strategy that increases your profitability, boosts your brand awareness, and fits your objectives.
Our marketplace marketing specialists handle the entire account creation and setup process for you, on marketplace platforms such as Amazon:
To stand out, you must optimize your content for organic search. But forget about everything you know regarding organic search engine optimization in other digital marketing channels; different rules apply to marketplaces!
With their unique search engines and algorithms, optimizing your product’s rankings on marketplaces necessitates the expertise of our marketing agency.
Our certified SEO writers create search engine-friendly content for you (for example: product descriptions). They base their work on comprehensive keyword research and a thorough analysis of your competitors.
Did you know that 90% of consumers base their choices on positive product reviews? Online marketplace algorithms are designed to track all reviews to determine product popularity, meaning that client satisfaction is key. If you have good reviews, consumers will trust you and algorithms will rank you higher than your competitors.
This means that explicit, honest, comprehensive, and customer-oriented content is more important than ever. The better your customers understand what they are purchasing, the better the reviews, and the better the business outcomes.
A universal truth is that advertising increases visibility, and it’s applicable to marketplaces as well.
Marketplace advertising increases your product sales and your brand awareness.
Our marketplace marketing agency in Montreal takes a comprehensive and personalized approach to ensure the success and profitability of your advertising campaigns.
From analyzing your market to implementing an advertising strategy, our specialists handle all key aspects of your marketplace advertising.
Our marketplace marketing agency builds campaigns that are:
The key to your success? Recommendations and implementation that are fully aligned with your objectives. From setting up your page and creating converting product listings to designing smart ads and implementing winning strategies, we help you capture every sales opportunity offered by online marketplaces.
By working with Digitad on your marketplace strategy, you will benefit from an agency that:
Will understand the specific aspects of your market and your enterprise, and build a marketplace presence that showcases your DNA and increases your product sales.
Will manage your marketplaces using a proven work methodology, adapted to your specific situation by our certified experts.
Will establish a collaboration based on transparency. Our marketplace agency gives you full access to its management tool, so you can continuously monitor our progress.
Will always remain available to answer your questions, help you set your objectives, and offer guidance on all aspects of marketplace management.
Will make signing a contract optional. If you are not satisfied with the results, you can end your collaboration with Digitad. We will immediately return all your intellectual property to you.
An online marketplace platform is an e-commerce website whose business model is to connect sellers with buyers. All transactions are managed by the marketplace owner while businesses operate in marketplaces to expand their audience. Amazon, eBay, and Walmart are examples of marketplace websites.
Here are some advantages of selling on a marketplace:
Our marketing team of certified experts handles every step for you: marketplace account creation and setup, audit of existing marketplace marketing efforts, digital content optimization for your product rankings, marketplace advertising campaign management, and performance analysis.
Yes, it is very common to sell on different channels simultaneously. Marketplaces typically do not require exclusive rights to sell your product.
Yes, some businesses choose to sell on different platforms to access as wide an audience as possible. When doing so, a robust process must be put in place to ensure accurate fulfillment of orders from different platforms and manage the inventory.
It depends. On Amazon, for example, businesses using their “Seller Central” program get to set their own prices. However, Amazon also offers an invitation-only program called “Vendor Central”, where participating businesses act as suppliers and do not control the price offered to final customers.
It depends on the marketplace and the type of arrangement you have with it. On Amazon, for example, businesses using the “Seller Central” program can either take care of shipping themselves or sign up for the “Fulfillment by Amazon” (FBA) program to let Amazon ship products to final customers.
Potentially… It varies depending on the product and the country. But our marketplace agency can help you figure it all out.
Customization is more limited than it would be on your own website… the Myspace days are over. But there is still a lot you can do to stand out, with SEO, UX, photography, or descriptions.
Normally, the marketplace will manage most of the process, communicate with the customer, and provide you with instructions to follow.
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