Claim your spot before your competitors do—launch your own ChatGPT ads with our team of experts!
Your prospects already use ChatGPT to search for solutions, compare offers and move closer to a decision, from asking questions to narrowing down potential solutions.
For businesses exploring ChatGPT Ads, this creates a new opportunity to enter the customer journey through clearly labeled ads built around the context of those conversations.
But this isn’t about copying and pasting an existing Google Ads or Meta campaign!
Context, creatives, bidding, conversion tracking… our ChatGPT ad agency helps you structure, launch and optimize campaigns that turn this new visibility into clicks, conversions and measurable results.
Want to know whether ChatGPT Ads could be profitable for your business? Request your free assessment!
A ChatGPT ad agency specializes in the strategy, creation, launch, management and optimization of advertising campaigns delivered in ChatGPT through OpenAI Ads Manager.
Unlike traditional search platforms that rely heavily on a query or keyword, ChatGPT can take into account the context and intent of a conversation, along with the ad itself, its landing page and the context hints provided by the advertiser to assess relevance. The ads remain clearly separated from ChatGPT’s generated answers.
The agency’s role? Turn your offers, personas and business objectives into campaigns designed for this new conversational environment… then measure what they actually generate.
The real value of ChatGPT advertising comes from the environment in which the ads appear. Users may have already explained what they need, their constraints or the options they are considering before they ever see your ad, creating a new kind of visibility inside the conversation on ChatGPT.
More specifically, advertising on ChatGPT can help you:
Of course, not every ChatGPT conversation represents advertising inventory. According to data shared by OpenAI, around 20% of conversations may carry commercial intent, which makes ChatGPT Ads less about reaching a massive audience and more about showing up in specific moments when a commercial need is taking shape.
This quality of intent is also starting to show up in the data 📊
According to Adobe, traffic from AI sources to U.S. retail websites converted 60% better than non-AI traffic in July 2026. No, this isn’t a benchmark specific to ChatGPT Ads, but it remains an interesting indicator of the potential value of visitors who may already be further along in their decision process.
In other words, the goal isn’t simply to show up on one more platform. It’s to use a richer conversational context to bring the right offer closer to the right need at the right time.
A new advertising platform shouldn’t mean starting your entire strategy from scratch. As a Digital Marketing Agency in Montreal, Digitad applies the same performance marketing principles that guide our broader digital marketing work: understand your objectives, track what matters and use data to improve results.
And to do that…
From initial setup to ongoing optimization, our experts can manage everything directly related to your ChatGPT ad campaigns:
For e-commerce businesses, our support can also cover product-feed campaigns. If your catalogue already uses a Google Shopping-compatible feed, it can power your ChatGPT ads with up-to-date product information such as prices, discounts, ratings, product images and links to individual product pages.
We’ve already put this into practice for Cosme Literie by connecting its PrestaShop feed directly to ChatGPT Ads. The products and prices were pulled correctly from the feed without having to manually create each individual ad. For this type of campaign, the quality and structure of the product feed therefore become especially important.
OpenAI is also testing a carousel format that can display up to 5 products from the same merchant. Unlike Google Shopping, where competing merchants can appear side by side, this format can give a single advertiser multiple product placements within the same carousel. Since the format is still being rolled out, availability should be confirmed before including it in a campaign plan.
In short, you can leave the entire ChatGPT Ads management cycle to our team instead of coordinating strategy, creative, tracking and optimization yourself.
Launching a campaign is one thing. Knowing what to promote, in which contexts, with what message and how to determine whether it actually works is another!
Here’s how our experts turn your business objectives into ChatGPT ad campaigns that can evolve based on real performance:
Glissons-les sous la loupe… 🔍
Before touching any Ads Manager settings, we start with your business.
Our experts review your objectives, priority offers, personas, conversion journey and current campaigns to determine the role ChatGPT Ads should actually play in your broader web marketing strategy.
We then validate eligibility, determine the conversions that matter most, choose the KPIs we’ll use to assess performance and establish an initial test budget that can generate useful data.
Next, we examine the needs, questions, constraints, criteria and situations that may lead prospects to consider your offer during a conversation.
These insights help us structure your ad groups and develop relevant context hints. No stuffing a giant keyword list into the platform! A context hint isn’t simply another keyword or prompt. It should give OpenAI meaningful information about what you offer, who it helps and when that solution becomes useful.
Headlines, descriptions, visuals, CTAs and value propositions are then adapted to different needs and motivations, giving the platform several relevant ways to present your offer.
We also make sure the conversation, ad and landing page follow a logical path. A strong creative can earn the click, but the experience after it still needs to make people want to act! OpenAI recommends clear, specific and meaningfully different ads to cover more relevant conversational contexts.
Once the strategy and creatives are approved, our experts configure the campaign inside Ads Manager: objectives, ad groups, budgets, bids, schedules, markets, delivery settings and ads.
We also implement the measurement elements included in the mandate, including conversion events, OpenAI Pixel, Conversions API or relevant UTM parameters.
After one final technical and compliance check before launch… your campaign is ready to go! 🚀
Once enough data comes in, it’s time to analyze. Which contexts attract the right clicks? Which creatives convert? Which ad groups are spending inefficiently?
We test new angles, adjust bids, investment and, when relevant, the buying model itself. We reduce what underperforms and gradually allocate more budget where the results justify it.
In short, we don’t scale simply because ChatGPT Ads is the shiny new channel. We scale when the numbers give us a good reason to.
No one wants to finish a mandate with nothing more concrete than “we optimized your campaigns”!
Depending on the scope of your support, our experts can provide:
The exact deliverables are adapted to your mandate, so feel free to contact us if you have a more specific need that isn’t listed above. We’d be happy to discuss it with you 🙌
But the goal stays the same: your team should understand what was implemented, how your campaigns are performing and what we recommend doing next.
ChatGPT Ads creates a new way to reach prospects while they explore their needs and options. But like any paid media channel, its real value comes down to what it can generate for your business, whether you’re an SME or a larger company.
At Digitad, we help you test that potential with a structured strategy, reliable measurement and optimizations driven by actual performance.
Want to know whether ChatGPT Ads deserves a place in your media mix? Talk to a digital marketing consultant during your free assessment!
When you partner with our ChatGPT advertising experts, you get a team dedicated to putting these core values into practice:
Will define a custom ChatGPT Ads strategy perfectly tailored to your needs, expectations, and the reality of your industry.
Will audit your ChatGPT Ads account using a proven methodology designed by passionate, certified, and highly recognized experts in Quebec.
Will base our collaboration on transparency. Through a shared management platform, you can track every action taken on your ChatGPT ads while remaining the ultimate decision-maker.
Will listen closely to your needs to help define a ChatGPT Ads action plan fully aligned with your brand image, goals, and budget.
Will never lock you into a contract. You are free to pause or end your partnership with our ChatGPT Ads agency whenever you choose, and all of your intellectual property is automatically returned to you.
Need help managing your ChatGPT ad campaigns, or just curious to learn more? Let’s chat!
The final cost depends on factors such as the type of mandate, package selected, required tracking setup and level of support.
A ChatGPT advertising budget generally includes 2 separate components: your media investment with OpenAI and the service fees charged by your marketing agency.
OpenAI’s official documentation indicates a minimum daily budget of CA$25 for accounts billed in CAD, although this minimum varies by currency. To accumulate enough data to read the first meaningful signals, the platform suggests a daily budget of approximately CA$50 to CA$100. For CPC campaigns, OpenAI also recommends starting with a maximum bid of approximately US$3 to US$5 per click, although this should not be interpreted as a guaranteed average CPC. OpenAI also recommends starting with a daily budget so advertisers can monitor delivery and performance before committing to a total campaign budget.
At Digitad, a small-business lead generation mandate starts at 2,465 $ CAD for launch, followed by 725 $ CAD/month with no commitment. For a small-business e-commerce mandate, pricing starts at 2,590 $ CAD for launch, followed by 850 $ CAD/month. Launch fees include the creative work included in the mandate, and discounts are available with a 6 or 12 month commitment. Your paid media budget with OpenAI is added separately.
Contact us for an estimate tailored to your needs during a free assessment.
ChatGPT Ads does not rely solely on a list of keywords.
To determine which ads may be relevant, OpenAI can consider the context and intent of the conversation, the ad itself, its landing page and the context hints supplied at the ad-group level.
Those context hints help clarify what your business offers, who it serves and in which situations the solution may be useful. They are not strict targeting rules and do not guarantee that a specific ad will appear in a specific conversation.
Our role is to translate your real use cases and customer needs into sufficiently precise contexts to guide the platform without falling into keyword stuffing.
A conversation can reveal far more than an isolated query.
Users can explain their problem, criteria, constraints, budget or the different solutions they are considering. That means ads need to respond to different real-world situations rather than depend on a single generic hook.
OpenAI recommends clear, specific and meaningfully different creatives to cover more relevant conversational contexts.
For a marketer, this makes creative strategy and persona understanding even more important.
Ads currently appear below ChatGPT responses in a clearly labeled advertising placement.
They can include the advertiser’s name, favicon, headline, description, image and a link to a landing page. They remain separate from the answer generated by ChatGPT.
Depending on the context and available inventory, current placements can feature a single sponsored card, multiple advertisers side by side or multiple offers from the same advertiser. Some formats can also include a short introductory line between the ChatGPT response and the sponsored placement.
In other words, running a ChatGPT ad campaign does not allow an advertiser to buy a recommendation or mention inside the organic ChatGPT response.
ChatGPT ads are currently shown to eligible users on Free and Go experiences. They are not shown to users on Plus, Pro, Business, Enterprise or Edu plans.
OpenAI also excludes minors, temporary chats and certain sensitive contexts. In other words, Free and Go refer to the users who may see your ads, not the plan your business needs in order to advertise.
Self-serve Ads Manager is available to eligible businesses established in Canada, but the actual audience you can reach depends on the market, campaign settings and delivery eligibility.
And because ChatGPT Ads remains an evolving product, our initial assessment considers the actual reachable audience before we recommend an investment.
The biggest difference lies in the context surrounding user intent.
Paid search campaigns, like those managed by a PPC agency in Montreal, can support your visibility in traditional search when someone actively enters a query. ChatGPT, meanwhile, allows users to develop their needs throughout a conversation and provide more context about what they are trying to solve, compare or accomplish.
That means ChatGPT Ads can capture a different moment in the customer journey. It does not necessarily need to compete with Google Ads or Meta. Depending on your strategy, these channels can address complementary behaviours and decision-making moments.
Our role is to determine where ChatGPT Ads can complement your existing acquisition strategy without moving budget away from a proven channel simply because a new one has appeared.
At Digitad, our 4S method (Stream, Scroll, Search and Shop) helps structure different advertising channels according to the moments in the customer journey where they play a role.
ChatGPT Ads fits primarily within the Search stage, alongside Google Ads, because it can reach users while they actively research solutions, compare options and clarify their needs inside ChatGPT.
The goal isn’t to add another isolated channel to your media mix, but to determine how ChatGPT advertising can complement your existing channels and cover new moments of intent throughout the customer journey.
Ads Manager currently lets advertisers track impressions, clicks, spend, CTR, average CPC, average CPM and conversions.
At Digitad, we also monitor the arrival rate, meaning the ratio between billed clicks and visits actually recorded on the landing page. It’s one of the first indicators we look at to verify that paid clicks are actually turning into visits to your website.
Since OpenAI does not currently publish reliable cross-advertiser performance benchmarks, we also avoid judging your CTR or CPC against a generic market average. Instead, we put those metrics into context using benchmarks from your own Search campaigns, group by group when relevant.
To measure what happens after the click, OpenAI can also receive conversion events through OpenAI Pixel, the Conversions API or both. Our Web Analytics agency in Montreal can also use UTM parameters and your existing analytics tools to reconnect campaign traffic with what users actually do on your website.
We also interpret conversion data carefully because OpenAI now includes post-impression conversions in its attribution, meaning its conversion volume is not directly comparable with Google Ads.
At Digitad, we don’t stop at CTR or any single platform metric. The goal is to connect those numbers with the actions that matter to your business, whether that means visits, leads, registrations, purchases or another meaningful conversion.
OpenAI Ads Manager is available in self-serve for eligible businesses established in Canada, but not every offer is automatically approved.
OpenAI applies rules to advertisers, ad creatives, landing pages and the types of products or services that can be promoted. Certain sensitive or regulated categories are prohibited or subject to specific restrictions.
Before launching anything, our experts can verify whether your business and offer are eligible so you don’t invest time building a campaign that is likely to be rejected.
Not necessarily. From small SME’s to larger brands, ChatGPT Ads can be particularly relevant for Quebec businesses that already have strong Search or Social foundations, a dedicated test budget, effective landing pages and an offer their prospects are likely to describe naturally during a conversation.
It also requires a sufficiently concentrated test budget and some patience. In practice, it can take 1 to 3 months to build a reliable enough signal before drawing firm conclusions about the channel.
The opportunity can be especially relevant when a conversion can happen without a long sales process, including for certain accessible products and services or some e-commerce businesses. On the other hand, a very long sales cycle, heavy reliance on sales-rep involvement or a requirement for a guaranteed cost per acquisition can make the channel less suitable in the short term.
Our initial assessment helps determine whether ChatGPT Ads represents a relevant test for your business before you invest.
Depending on your offering and goals, Digitad, our ChatGPT Ads agency in Montreal, offers you several types of associated services:
We will be happy to answer you!
