Florian Valloire

GSO, AIO, GEO, AEO, WTVEO… Getting the SEO industry to agree on one term has felt like herding cats. For over a year, it’s been stacking acronyms to describe the same obsession: optimizing visibility in AI. But last Friday (May 15), the search giant finally drew a line 👀 Yep, Google officially weighed in! The winning terms? GEO […]

About 2 years ago, AI Overviews started taking over Google’s SERP and, since then… Positions 4 to 10 have lost around 70% of their click share! That’s right, 70% The search results page no longer holds the same value it once did. For our Montreal SEO agency (and the businesses we work with), this raises […]

Google just announced Gemini Embedding 2, a brand-new multimodal embedding model available through the Gemini API and the Gemini Enterprise Agent Platform. Our SEO agency wanted to break down the mechanics, the relevance, and the real-world SEO and GEO applications of this new vector model. Let's take a closer look… 🔍 What exactly is an […]