{"id":30432,"date":"2026-06-10T15:56:16","date_gmt":"2026-06-10T19:56:16","guid":{"rendered":"https:\/\/digitad.ca\/google-ads-june-updates-display-moves-to-demand-gen-ga4-consent-controls-split-up\/"},"modified":"2026-06-10T16:05:06","modified_gmt":"2026-06-10T20:05:06","slug":"google-ads-updates","status":"publish","type":"post","link":"https:\/\/digitad.ca\/en\/google-ads-updates\/","title":{"rendered":"Google Ads June Updates: Display Moves to Demand Gen & GA4 Consent Controls Split Up"},"content":{"rendered":"\n

If you’re running Google Ads campaigns, two significant changes are landing at the same time this month<\/strong> \u2014 and one of them has a hard deadline just a few days away (!!!)<\/p>\n\n\n\n

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  1. Change #1: <\/strong>Display campaigns are moving to Demand Gen<\/li>\n\n\n\n
  2. Change #2:<\/strong> GA4 and Google Ads are splitting their consent controls<\/li>\n<\/ol>\n\n\n\n

    \u23f3 The clock is officially ticking, here’s what you need to know:<\/p>\n\n\n\n

    Display Campaigns Are Moving Into Demand Gen<\/h2>\n\n\n\n

    Google is officially phasing out standalone Display campaigns<\/strong><\/a>.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Starting June 2026 (yes, it\u2019s happening as you read this), eligible advertisers can migrate their existing Display campaigns to Demand Gen<\/strong><\/a> using a built-in migration tool directly inside the Google Ads interface.<\/p>\n\n\n\n

    Eventually, creating new standalone Display campaigns won’t be an option.<\/p>\n\n\n\n

    Demand Gen is integrating Google\u2019s Display inventory<\/h3>\n\n\n\n

    The entire Google Display Network (GDN) inventory will be consolidated into Demand Gen<\/strong>, which already brings together YouTube, Discover, Gmail, and Google Maps under one campaign environment.<\/p>\n\n\n\n

    The reasoning?<\/strong> Google reports that advertisers who bring GDN into Demand Gen see an average 9.5% ROI lift<\/strong> (so the platform is steering everyone towards the benefits of that setup).<\/p>\n\n\n\n

    What this migration changes for your campaigns<\/h3>\n\n\n\n

    For teams running multiple campaign types, this isn\u2019t just a matter of moving Display campaigns into Demand Gen. Before you migrate, you need to know what those campaigns were actually doing for your strategy.<\/p>\n\n\n\n

    Were they building awareness? Reaching new audiences? Supporting Search? Driving remarketing?<\/p>\n\n\n\n

    That answer should shape how you move your Google Ads budget after the migration. Otherwise, Demand Gen could end up absorbing budget that was previously serving a different purpose in your strategy.<\/p>\n\n\n\n

    That\u2019s where reviewing your setup with a Display Ads agency<\/strong><\/a> can help. It gives you a clearer view of what should move over unchanged, what needs adjusting and what should stay separate before the transition makes performance harder to interpret.<\/p>\n\n\n\n