{"id":20219,"date":"2023-09-05T09:51:49","date_gmt":"2023-09-05T13:51:49","guid":{"rendered":"https:\/\/digitad.ca\/content-writing-a-complete-guide-to-writing-on-the-web-in-2023\/"},"modified":"2024-12-24T03:44:32","modified_gmt":"2024-12-24T08:44:32","slug":"content-writing-guide","status":"publish","type":"post","link":"https:\/\/digitad.ca\/en\/content-writing-guide\/","title":{"rendered":"Content writing: a complete guide to writing for the web in 2025"},"content":{"rendered":"<p>Is your content visible on search engines? And if visible, is it engaging enough to convert your visitors into clients? If your answer to both these questions isn\u2019t \u201cyes\u201d, it\u2019s time to learn <strong>SEO\u00a0content writing<\/strong> from a <a href=\"https:\/\/digitad.ca\/en\/seo-agency\/\">SEO agency in Montreal<\/a>.<\/p>\n<p>Great news, this article is just what you need \ud83d\ude09.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-20266 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme.jpg\" alt=\"Yoda saying: a content writter pro you will become\" width=\"641\" height=\"641\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-meme-450x450.jpg 450w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>Our complete guide to web content writing answers the following questions:<\/p>\n<ul>\n<li>How to write proper web content in 2025?<\/li>\n<li>How to target your potential customers\u2019 needs in your content?<\/li>\n<li>What is AI content writing?<\/li>\n<li>How to write engaging, high-quality content on the internet?<\/li>\n<li>How to optimize content to make it visible on search engines?<\/li>\n<li>How to do SEO content writing?<\/li>\n<\/ul>\n<p>The content writing process unfolds in three main steps:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-20358 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method.png\" alt=\"Content-writing method\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method.png 1280w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-300x169.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-1024x576.png 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-768x432.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-1000x563.png 1000w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-200x113.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-600x338.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-400x225.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-800x450.png 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/content-writing-method-450x253.png 450w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Before we dive into our guide and transform you into a content writer, let\u2019s review the basics:<\/p>\n<h2>What is content writing?<\/h2>\n<p><img decoding=\"async\" class=\" wp-image-20271 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition.jpg\" alt=\"Definition of content writing: web copywriting is the practice of producing content for a website. The objective is to create content that answers user's needs and is optimized for search engines.\" width=\"656\" height=\"656\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-copywriting-definition-450x450.jpg 450w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p>Web copywriting, also known as SEO content writing, is all about creating <strong>effective and targeted content<\/strong>\u00a0based on your audience\u2019s needs. SEO content writers optimize their texts with technical elements that make them\u00a0<strong>more visible on search engines.<\/strong><\/p>\n<h3>Write for both your readers and robots<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20273 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter.jpg\" alt=\"Meme content writter\" width=\"639\" height=\"639\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-content-writter-450x450.jpg 450w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>When Google\u2019s robots go through your website\u2019s pages, they analyze several elements such as the keywords in your titles, paragraphs, image attributes, URL\u2026 Google <strong>tries to understand exactly what your page talks about<\/strong>. This way, Google knows\u00a0<strong>which search queries<\/strong>\u00a0should\u00a0<strong>bring your page up in the search results<\/strong>.<\/p>\n<p>SEO content should therefore be written for humans, but also respect search engines\u2019 ranking criteria.<\/p>\n<h3>SEO content writing is the core element of your content strategy<\/h3>\n<p>SEO content writing should be a key part of your content strategy, your SEO strategy, and more generally, your digital marketing strategy.<\/p>\n<p>If you are interested in writing optimized articles for your website, take a look at our<a href=\"https:\/\/digitad.ca\/en\/seo-pricing\/\">\u00a0SEO packages<\/a>!<\/p>\n<h2>1. Preparing for SEO content writing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20277 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation.png\" alt=\"Explanation of the steps to follow for SEO content writing\" width=\"637\" height=\"1396\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation.png 799w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-137x300.png 137w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-467x1024.png 467w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-768x1683.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-701x1536.png 701w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-365x800.png 365w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-68x150.png 68w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-274x600.png 274w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-205x450.png 205w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-183x400.png 183w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/writing-preparation-308x675.png 308w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/p>\n<p>Before thinking about search engines, algorithms, and keywords, let\u2019s focus on the core element:\u00a0<strong>your reader<\/strong>.<\/p>\n<p>Who are you writing for? That\u2019s the first step of successful content writing.<\/p>\n<h3>1. Define your persona<\/h3>\n<p>To write relevant, targeted, and effective content, you must<strong> identify your target audience<\/strong>\u00a0or persona.<\/p>\n<p>Neil Patel calls it a \u201ccustomer avatar\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">2\u20e3 Develop a customer avatar: You also need to know who your reader is, what they like, and why they\u2019re on your site.<\/p>\n<p>&mdash; Neil Patel (@neilpatel) <a href=\"https:\/\/twitter.com\/neilpatel\/status\/1437584015515586570?ref_src=twsrc%5Etfw\">September 14, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>What is a persona? Your persona is a fictional representation of your ideal client. This representation is based on criteria such as your client\u2019s industry, demographics (age, marital status, revenue), and online behavior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20280 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy.jpg\" alt=\"Meme web content strategy\" width=\"583\" height=\"583\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-web-content-strategy-450x450.jpg 450w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<h4>How to create your persona for SEO content writing?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20282 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy.jpg\" alt=\"personna for a SEO content strategy\" width=\"571\" height=\"571\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/personna-seo-content-strategy-450x450.jpg 450w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p>Define the 5 following points:<\/p>\n<ol>\n<li><strong>Market and industry<\/strong>: B2B, B2C, business size, revenue, country<\/li>\n<li><strong>Professional role\/position<\/strong>: Skills, status, working conditions<\/li>\n<li><strong>Personal background<\/strong>: Age, marital status, education<\/li>\n<li><strong>Objectives and challenges<\/strong>: Personal and professional, their definition of success<\/li>\n<li><strong>Buying process<\/strong>: Favorite methods of consumption, information sources<\/li>\n<\/ol>\n<p>For this article, our persona\u2019s name is Andrew. He is a\u00a0<strong>35-year-old entrepreneur in Montreal\u2019s West Island<\/strong>. Andrew is a Honda Civic fan and has two kids, both in future hockey hall-of-fame (hopefully).<\/p>\n<p>He wants to learn more about content writing, as he\u2019s realized digital content marketing could help him grow his business and buy his ski house in Tremblant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20284 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad.jpg\" alt=\"Quote from a content writter who works at Digitad &quot;Today, you write for internet users before writing for search engines&quot;\" width=\"960\" height=\"540\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad.jpg 960w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-300x169.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-768x432.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-200x113.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-600x338.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-400x225.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-800x450.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/quote-content-writter-digitad-450x253.jpg 450w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Today, <strong>you write for internet users before writing for search engines<\/strong>. This means persona definition is a critical step. The better you define your persona, the better your chances of creating relevant content, targeted to their specific needs, and with the<strong>\u00a0right tone<\/strong>.<\/p>\n<h3>2. Conduct keyword research<\/h3>\n<p>Now that you\u2019re acquainted with your typical reader (Andrew), you must understand\u00a0<strong>the way he searches for information\u00a0<\/strong>on search engines.<\/p>\n<p>A keyword study takes into account the language and location of your target audience, and aims to identify all relevant Google searches related to your products or services, along with their search volumes.<\/p>\n<p>To do so, you can use tools such as Google Trends or<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" target=\"_blank\" rel=\"noopener\">\u00a0Google Keyword Planner<\/a>. Once completed, a keyword study looks like this:<\/p>\n<h4>Excerpt from a Keyword study on Excel<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20286 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web.png\" alt=\"Content writting\" width=\"512\" height=\"179\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web.png 512w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web-300x105.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web-200x70.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web-400x140.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/redaction-web-450x157.png 450w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>It\u2019s now your turn (or your content writing agency\u2019s turn) to\u00a0<strong>identify the most relevant keywords\u00a0<\/strong>for your website\u2019s product pages or blog posts.<\/p>\n<h4>Analyze the user search intent<\/h4>\n<p>You must understand the\u00a0<strong>search intent<\/strong>\u00a0behind a keyword. For example:<\/p>\n<ul>\n<li>The search &#8220;SEO writing Montreal&#8221; suggests the user is looking for content-writing <strong>services<\/strong><\/li>\n<li>The search &#8220;examples of content writing&#8221; suggests the user is looking for <strong>information\u00a0<\/strong>or tips about the discipline<\/li>\n<\/ul>\n<p><strong>Watch out<\/strong>\u00a0\u26a0\ufe0f: don\u2019t rely only on search volume to measure a keyword\u2019s relevance! Longer, more specific keywords (known as \u201clong-tail\u201d keywords) aren\u2019t searched as frequently, but they\u00a0<strong>express a need that is more qualified<\/strong>\u00a0and\u00a0<strong>easier to target\u00a0<\/strong>in your text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20290 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing.jpg\" alt=\"Keywords in SEO content writing\" width=\"960\" height=\"540\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing.jpg 960w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-300x169.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-768x432.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-200x113.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-600x338.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-400x225.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-800x450.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/keywords-seo-content-writing-450x253.jpg 450w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>On top of that,\u00a0<strong>long-tail keywords are often less competitive<\/strong>\u00a0so it\u2019s easier to rank for them!<\/p>\n<h3>3. Choose your content type<\/h3>\n<p>We mentioned product pages and blog posts in the previous step. Let\u2019s come back to it. You can choose between two types of content for your website:<\/p>\n<ul>\n<li>Blog posts: to discuss news or offer a tutorial (for example)<\/li>\n<li>Main pages (or service pages): to showcase the products or services your business offers<\/li>\n<\/ul>\n<h4>Blog post examples<\/h4>\n<p>You\u2019re probably more familiar with this format because you consume this type of content on a daily basis.<\/p>\n<p>Here are some examples of blog article titles:<\/p>\n<ul>\n<li>\u201c10 tips to become more productive at work\u201d<\/li>\n<li>\u201cThe benefits of meditation for mental health\u201d<\/li>\n<li>\u201cSimple daily habits to develop your creativity\u201d<\/li>\n<li>&#8220;10 content writing tips&#8221;<\/li>\n<\/ul>\n<h4>Service page examples<\/h4>\n<ol>\n<li>A commercial cleaning enterprise can have a service page that showcases the different types of cleaning services offered. For example: office, store, or restaurant cleanings<\/li>\n<li>A law firm can have a service page that showcases its different practice areas. For example: commercial law, family law, property law<\/li>\n<li>A software development enterprise can have a service page that showcases the different types of software offered. For example: mobile apps, customized software development, e-commerce solutions<\/li>\n<\/ol>\n<h3>4. Plan your structure and your sources<\/h3>\n<p>Now you know that you\u2019re writing for Andrew, and you know what he\u2019s interested in. To finalize your preparation for website content writing, you should\u00a0<strong>establish your text\u2019s structure and gather reliable sources<\/strong>.<\/p>\n<h4>An essential step for EEAT<\/h4>\n<p>This step is more critical than ever in 2025 , with the growing importance of concepts such as <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=fr\" target=\"_blank\" rel=\"noopener\">EEAT SEO<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-20293\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English.jpg\" alt=\"E-E-A-T definition from Google\" width=\"661\" height=\"661\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/EEAT-English-450x450.jpg 450w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<ul>\n<li><strong>Experience<\/strong>: prove that you have first-hand experience with the subject discussed<\/li>\n<li><strong>Expertise<\/strong>: offer superior quality content to users<\/li>\n<li><strong>Authority<\/strong>: be recognized as an established authority figure, mainly through links and mentions<\/li>\n<li><strong>Trust<\/strong>: be well-perceived by internet users (mainly through customer reviews) and offer maximum transparency on your organization, its sources, and its modes of operation<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20295 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy.png\" alt=\"Core web vitals SEO strategy\" width=\"1280\" height=\"720\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy.png 1280w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-300x169.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-1024x576.png 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-768x432.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-1000x563.png 1000w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-200x113.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-600x338.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-400x225.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-800x450.png 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/core-web-vital-seo-strategy-450x253.png 450w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Superior quality starts with a good structure. It will encourage\u00a0<strong>users to stay longer on the page<\/strong>, which is beneficial for your organic rankings.<\/p>\n<h4>A coherent structure to make your website content writing understandable<\/h4>\n<p>A coherent structure makes the text easier to read and the information easier to digest. It also\u00a0<strong>helps Google understand your content\u2019s main points<\/strong>, which helps its ranking.<\/p>\n<p>Structure is a\u00a0<strong>crucial element of your SEO content writing<\/strong>. In concrete terms, it shouldn\u2019t look like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20301 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing.jpg\" alt=\"Example of content writing\" width=\"346\" height=\"512\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing.jpg 1200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-203x300.jpg 203w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-692x1024.jpg 692w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-768x1136.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-1038x1536.jpg 1038w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-541x800.jpg 541w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-101x150.jpg 101w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-406x600.jpg 406w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-300x444.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-270x400.jpg 270w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-content-writing-450x666.jpg 450w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/p>\n<p>You should establish a\u00a0<strong>logical structure with paragraphs and subheadings<\/strong>. For example, you could organize your subsections along the following lines:<\/p>\n<ul>\n<li>Topics<\/li>\n<li>Order of difficulty<\/li>\n<li>Chronological order<\/li>\n<li>Order of popularity<\/li>\n<\/ul>\n<h4>Don\u2019t overlook your sources<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20305 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-content-writing.gif\" alt=\"SEO content writing\" width=\"318\" height=\"318\" \/><\/p>\n<p>Your sources are essential.\u00a0<strong>Relevant information on the topic you discuss<\/strong> probably exists somewhere. Take advantage!<br \/>\nMake sure you use at least\u00a0<strong>one or two reliable sources<\/strong> (universities, governments, etc.).<br \/>\nAn article or a page that\u2019s backed with credible sources\u00a0<strong>has more value<\/strong>\u00a0from both the user\u2019s and the search engine\u2019s perspective.<\/p>\n<h2>2. Time for content writing!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20307 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing.png\" alt=\"Web writing \" width=\"577\" height=\"1243\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing.png 794w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-139x300.png 139w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-475x1024.png 475w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-768x1654.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-713x1536.png 713w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-371x800.png 371w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-70x150.png 70w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-279x600.png 279w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-209x450.png 209w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-186x400.png 186w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writing-313x675.png 313w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>That\u2019s it, you\u2019re ready to get started with content writing! If you\u2019re well-prepared,<a href=\"https:\/\/yoast.com\/complete-guide-seo-copywriting\/\" target=\"_blank\" rel=\"noopener\">\u00a0according to Yoast SEO<\/a>, the actual writing process\u00a0<strong>shouldn\u2019t take more than 20% of your time<\/strong>\u00a0(with 40% for preparation and 40% for optimization).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20309 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization.png\" alt=\"The organization of your time for web writing\" width=\"752\" height=\"371\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization.png 752w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization-300x148.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization-200x99.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization-600x296.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization-400x197.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/web-writting-organization-450x222.png 450w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<h3>1. Draft your initial content with ChatGPT or Bard: a new era in Web writing<\/h3>\n<h4>What is AI content writing?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20311 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition.png\" alt=\"IA content writing definition\" width=\"506\" height=\"506\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition.png 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-300x300.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-1024x1024.png 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-150x150.png 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-768x768.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-800x800.png 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-600x600.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-400x400.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/IA-content-writing-definition-450x450.png 450w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p>AI content writing refers to <strong>the use of artificial intelligence algorithms to generate written content<\/strong>. These algorithms are trained on vast datasets, enabling them to produce text that can be coherent, contextually relevant, and sometimes even indistinguishable from human-written content.<\/p>\n<h4>How does It work?<\/h4>\n<p>AI writing tools like ChatGPT and Google Bard utilize machine learning models to understand the nuances of human language. You provide a prompt or an outline, and the AI generates text based on that input. The more specific <strong>your instructions, the more aligned the output will be with your objectives<\/strong>.<\/p>\n<p>ChatGPT and Bard <strong>are like your tireless co-writers in the realm of web content creation<\/strong>. They can generate quality text at the click of a button (and for free).<\/p>\n<h4>Generate the perfect draft for you with AI<\/h4>\n<p>One of the most compelling aspects of AI content writing is its <strong>adaptability<\/strong>. Whether you need blog posts, product descriptions, or even technical articles, AI writing tools can be configured to<strong> meet these diverse requirements and follow your tone of voice<\/strong>.<\/p>\n<p>Provide an overview of your article&#8217;s subject, the tone you&#8217;re aiming for, and the page where it will be featured. This helps the AI tailor the content to align with your editorial voice.<\/p>\n<h4>Experimentation<\/h4>\n<p>Don&#8217;t hesitate to play around with various styles and tones. ChatGPT is versatile enough to meet diverse requirements.<\/p>\n<h4>A word of caution<\/h4>\n<p>\u26a0\ufe0f Always review the generated text. It&#8217;s crucial to remember that artificial intelligence can make mistakes and disseminate incorrect information.<\/p>\n<h3><strong>Best Practices for content writing with ChatGPT<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Best Practices for writing with AI<\/strong><\/td>\n<td>\n<p style=\"text-align: center;\"><strong>Prompt example<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Clearly Define the Subject \u2705<\/td>\n<td>&#8220;You are a web writer working for my gym based in Toronto. Write an article on the mental health benefits of yoga.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Specify Tone and Style \u2705<\/td>\n<td>&#8220;Write a friendly introduction for a blog on vegan cooking.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Request an Outline \u2705<\/td>\n<td>&#8220;Provide me with a structure for my &#8216;Solid Shampoo&#8217; page, complete with headings and subheadings.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Ask for Specific Points \u2705<\/td>\n<td>&#8220;List five pros and cons of solar energy, using a neutral tone.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Include Calls to Action \u2705<\/td>\n<td>&#8220;Create a concluding paragraph that encourages readers to subscribe to my newsletter.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Engage the Reader with Questions \u2705<\/td>\n<td>&#8220;Draft three questions at the end of the article to stimulate comments and shares.&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Integrate Keywords \u2705<\/td>\n<td>&#8220;Write a 150-word summary on climate change, using the keywords &#8216;sustainable,&#8217; &#8216;carbon emissions,&#8217; and &#8216;energy transition.'&#8221;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Each prompt is designed to give ChatGPT all the necessary guidelines to produce content that meets your needs. Think of it as handing a recipe to a chef;<strong> the more precise you are, the better it tastes<\/strong>.<\/p>\n<p>Web writing isn&#8217;t just about words; it&#8217;s also a technological endeavour. With tools like Google Bard and ChatGPT, you can <strong>elevate not just your efficiency but also the quality of your content<\/strong>. \ud83d\ude09<\/p>\n<h3>2) Refine Your web content writing<\/h3>\n<p>Your initial web content draft is a raw diamond. Before optimizing it for search engines, let&#8217;s carve it a bit more.<\/p>\n<p>For this step, forget about search engines and\u00a0<strong>focus solely on your persona\u2019s (a.k.a. Andrew) needs<\/strong>. Before you get started with your website content writing, think about the following statistics:<\/p>\n<ul>\n<li>The average Internet user has an<strong> 8-second attention span<\/strong>. That\u2019s\u00a0<strong>less than a goldfish<\/strong>\u00a0(9 seconds)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20313\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/gif-golfish.gif\" alt=\"Gif from a goldfish\" width=\"480\" height=\"204\" \/><\/p>\n<p>That\u2019s right, internet users are\u00a0<strong>in a hurry<\/strong>,\u00a0<strong>impatient<\/strong>, and\u00a0<strong>demanding<\/strong>: they get thousands of results for a single search. So they won\u2019t think twice about quitting your page if they don\u2019t like its content!<\/p>\n<h4>3 tips to write goldfish-friendly SEO content \ud83d\udc1f<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20318 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting.jpg\" alt=\"To have more traffic with content writing, you need to be clear, consistent and concise\" width=\"960\" height=\"540\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting.jpg 960w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-300x169.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-768x432.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-200x113.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-600x338.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-400x225.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-800x450.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/how-to-have-more-traffic-with-content-writting-450x253.jpg 450w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Our tip to adapt your content writing to goldfishes: the 3 Cs. To write properly for the Internet is to be:<\/p>\n<ul>\n<li><strong>Clear<\/strong>: straight to the point (no litotes, synecdoches or anaphoras!)<\/li>\n<li><strong>Consistent<\/strong>: one sentence, one message<\/li>\n<li><strong>Concise<\/strong>: maximum of 20 to 25 words per sentence<\/li>\n<\/ul>\n<h5>Use the active voice<\/h5>\n<p>Here&#8217;s a great tip to write clearly and be straight to the point: use the active voice and avoid the passive voice.<\/p>\n<p>Passive voice: The cake was baked by Mary.<br \/>\nActive voice: Mary baked the cake.<\/p>\n<h5>Illustrate your text<\/h5>\n<p>Another great way to maintain your reader\u2019s attention is to include\u00a0<strong>a lot of images<\/strong>. People get scared when they see a giant wall of text. Images give them little resting points between\u00a0<strong>manageable chunks of text<\/strong>. The great content strategist Neil Patel agrees.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">3\u20e3 Break up the text: People have short attention spans. Break it up with plenty of headers and images.<\/p>\n<p>&mdash; Neil Patel (@neilpatel) <a href=\"https:\/\/twitter.com\/neilpatel\/status\/1437584075221524482?ref_src=twsrc%5Etfw\">September 14, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h5>Adopt a style that is close to spoken language<\/h5>\n<p>People are in a hurry. Good content writing in 2025 should be <strong>simple and sound like spoken language<\/strong>.<\/p>\n<p>Indeed, with the explosion of vocal search, it\u2019s now critical to write SEO content that \u201cspeaks\u201d to users.<\/p>\n<p>Google is now able to identify the most relevant content for even the longest and most unstructured voice queries.<\/p>\n<p>Writing blog posts that sound natural is critical if you want to\u00a0<strong>rank for your potential customers\u2019 voice searches<\/strong>. These days, people with strong content-writing skills don&#8217;t sound like Shakespeare.<\/p>\n<h5>Stand out from AI content writing<\/h5>\n<p>The Internet is now full of well-written AI-generated content. A professional tone is not enough anymore.<\/p>\n<p>Adding a touch of humor and making references to pop culture is a good way to stand out from the thousands of pieces of content published every day on the Internet.<\/p>\n<h6>Few tips to write the best content with IA<\/h6>\n<p>However, if you are going to use AI, give it a lot of instructions. AIs often have generic and bland styles of writing if you don&#8217;t give them a set of constraints.<\/p>\n<ul>\n<li><strong>Give your machine a style guide<\/strong>\u00a0\u2705 For example: no passive voice, use bulleted lists, keep a consistent brand voice with the company website<\/li>\n<li><strong>Give the AI (or content assistant tool) a role<\/strong>\u00a0\u2705 let the machine know who it should write as. For example: business owner, technical writer, experienced copywriter<\/li>\n<li><strong>Always specify content formats<\/strong>\u00a0\u2705 social media posts, email newsletters, white papers, blog posts<\/li>\n<li><strong>Also, specify marketing goals<\/strong> \u2705 foster customer loyalty, drive conversions, provide information, and build awareness.<\/li>\n<li><strong>And lastly, specify your audience<\/strong> \u2705 your current customer base, mailing list subscribers, other professional content writers, prospective clients, the widest audience possible<\/li>\n<\/ul>\n<p>This way, even if AI does a lot of work for you, you will\u00a0<strong>stand out from typical AI-generated content<\/strong>, which is often generic, because the humans behind the machines generally don&#8217;t add guidelines.<\/p>\n<h3>2. Semantic fields and hooks: enrich your website content writing<\/h3>\n<p>Your first draft is a rough diamond. Before we optimize it for search engines, let\u2019s cut it a little more.<\/p>\n<h4>Work on your semantic field<\/h4>\n<p>To write quality content for the Internet is also to help Google understand your page\u2019s content.<\/p>\n<p>In your content writing,\u00a0<strong>include as many synonyms and words related to your primary keyword as possible<\/strong>. This will create a semantic cloud around it, like in the following example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20320 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad.png\" alt=\"Semantique field digitad\" width=\"512\" height=\"347\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad.png 512w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad-300x203.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad-200x136.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad-400x271.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/semantique-field-digitad-450x305.png 450w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>For search engines, a single word can have more than one meaning. Enriching your page\u2019s semantics will help Google\u00a0<strong>understand its context<\/strong>. This way, it will recommend your page to\u00a0<strong>qualified users<\/strong>.<\/p>\n<p>In addition, a semantic field will make writing easier and getting stuck less likely.\u00a0<strong>Work on your hooks<\/strong>.<\/p>\n<p>You want to convince Andrew to take certain actions that are valuable for you?<\/p>\n<h5>10 most converting words<\/h5>\n<p>SEO content writing is knowing how to<strong>\u00a0engage your reader<\/strong>. And since we like to do most of the work for you, here are the top 10 most converting words on the Internet:<\/p>\n<ol>\n<li>Free<\/li>\n<li>New<\/li>\n<li>Exclusive<\/li>\n<li>Limited<\/li>\n<li>Right now<\/li>\n<li>Easy<\/li>\n<li>New version<\/li>\n<li>Improvement<\/li>\n<li>Free trial<\/li>\n<li>Customized<\/li>\n<\/ol>\n<p>Unsurprisingly, these words fit the typical Internet user we previously described very well.<\/p>\n<p>Internet users want fast, easy, and free content. And most importantly, they\u00a0<strong>want their needs to be directly addressed<\/strong>\u00a0(hence the importance of using the word \u201cyou\u201d).<\/p>\n<p>Keep these requirements in mind in your content writing, mainly to craft your titles and your catchphrases.<\/p>\n<h3>3. Take a well-deserved break<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20322 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/giph-content-writter.gif\" alt=\"Giph of a content writer\" width=\"477\" height=\"232\" \/><\/p>\n<p>It\u2019s hard to write proper website content without taking breaks. Downtime is essential in any creative process.<\/p>\n<p>Your brain is an engine. And like any engine, it can overheat (except between December and March in Canada, which would be impossible).<\/p>\n<p>Before reviewing your draft, press the pause button. Come back later to <strong>edit your writing with fresh perspective<\/strong>.<\/p>\n<h3>4. Revise your content and ask for feedback<\/h3>\n<p>Before moving on to SEO optimization, the last step in the content writing process is to revise your work.<\/p>\n<p>How? Just\u00a0<strong>carefully read your text again<\/strong>.<\/p>\n<p>To<strong>\u00a0review your website content writing<\/strong>, make sure you can answer \u201cyes\u201d to the following questions:<\/p>\n<ul>\n<li>Is my text free from speling mistakes? (oops) \u2705<\/li>\n<li>Are my persona\u2019s needs explicitly addressed? \u2705<\/li>\n<li>Did I follow the intended structure? \u2705<\/li>\n<li>Do my paragraphs flow in a logical order? \u2705<\/li>\n<li>Did I respect the 3Cs? (tip: read it out loud!) \u2705<\/li>\n<\/ul>\n<p>Then, ask around for advice, ideally from a reader similar to Andrew.<\/p>\n<p>You now have a fully fleshed-out content piece, ready for publication!<\/p>\n<p>However, if you don\u2019t want it buried on Google\u2019s 1500th page (regardless of how talented of a writer you are), you may want to follow the last part of our content writing guide. These days, content writing skills are not only about writing beautiful prose. SEO expertise is often what distinguishes the specialist from the average content writer.<\/p>\n<h2>3. 10 best practices for optimized SEO content writing<\/h2>\n<p>This last step is content writing\u2019s most technical aspect. We organized all optimization elements into only 10 best practices for SEO content writing:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20326 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1.png\" alt=\"10 tips for SEO web writting \" width=\"729\" height=\"625\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1.png 1079w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-300x257.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-1024x878.png 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-768x658.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-933x800.png 933w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-175x150.png 175w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-600x514.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-400x343.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-700x600.png 700w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/seo-web-writting-1-450x386.png 450w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<ol>\n<li>Optimize your SEO title<\/li>\n<li>Optimize your meta description<\/li>\n<li>Optimize your page\u2019s URL<\/li>\n<li>Optimize your content (length and keyword density)<\/li>\n<li>Optimize your headings and subheadings<\/li>\n<li>Use internal linking<\/li>\n<li>\u00a0Use external linking<\/li>\n<li>Add structured data<\/li>\n<li>Add structured data<\/li>\n<li>Keep featured snippets in mind<\/li>\n<\/ol>\n<h3>1. Optimize your SEO title (a.k.a. meta title)<\/h3>\n<p>In SEO content writing, the SEO title is the blue title that appears in Google search results. It\u2019s also the page name written on web browser tabs.<\/p>\n<h4>How to optimize a meta title?<\/h4>\n<ul>\n<li>Use the page\u2019s primary keyword at the beginning<\/li>\n<li>Craft a 7 or 8-word title (around 65 characters maximum)<\/li>\n<li>Think of a catchphrase to get a good click rate<\/li>\n<\/ul>\n<h3>2. Optimize your meta description<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20331 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition.png\" alt=\"Meta description definition\" width=\"1739\" height=\"590\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition.png 1739w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-300x102.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-1024x347.png 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-768x261.png 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-1536x521.png 1536w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-1000x339.png 1000w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-200x68.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-600x204.png 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-400x136.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-800x271.png 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meta-description-definition-450x153.png 450w\" sizes=\"(max-width: 1739px) 100vw, 1739px\" \/><\/p>\n<p>A meta description is a short description of the page\u2019s content that appears under the SEO title in search results. It has to include\u00a0<strong>keywords the page tries to rank for<\/strong>\u00a0and interesting information for users.<\/p>\n<h4>How to optimize a meta description?<\/h4>\n<ul>\n<li>Use synonyms or terms within the keyword\u2019s semantic field<\/li>\n<li>Do not go over 155 characters, or else your description will be cut short with a \u201c&#8230;\u201d<\/li>\n<li>Craft catchy phrases that include key information only<\/li>\n<\/ul>\n<h3>3. Optimize your page\u2019s URL<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20334 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23.jpg\" alt=\"Importance of URL in your SEO content strategy\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23.jpg 1920w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-300x169.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-1024x576.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-768x432.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-1536x864.jpg 1536w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-1422x800.jpg 1422w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-1000x563.jpg 1000w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-200x113.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-600x338.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-400x225.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-800x450.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/Balise-hreflang-23-450x253.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>The URL (Uniform Resource Locator, to impress your colleagues) is in your web browser\u2019s search bar, right below the meta title that is written on the tab.<\/p>\n<p>In a way, the URL is your page\u2019s DNA. This means your organic search ranking directly depends on it!<\/p>\n<h4>How to optimize a URL for Search Engine Optimization?<\/h4>\n<ul>\n<li>Include keywords<\/li>\n<li>Use-hyphens-to-separate-keywords<\/li>\n<li>Avoid long URLs<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20336 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/giph-good-seo-content.gif\" alt=\"How to optimize SEO content strat\u00e9gie\" width=\"480\" height=\"314\" \/><\/p>\n<h3>4. Optimize your content (length and keyword density)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20363 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result.jpg\" alt=\"Lenght google search result\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result.jpg 1920w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-300x169.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-1024x576.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-768x432.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-1536x864.jpg 1536w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-1422x800.jpg 1422w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-1000x563.jpg 1000w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-200x113.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-600x338.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-400x225.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-800x450.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/length-google-search-result-450x253.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>On average, the\u00a0<a href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener\">first Google search result has 1 447 words.<\/a> Does it mean your website will never reach the first position if you have around 1,000 words?<\/p>\n<p>No. Content writing is not only about word count \ud83d\ude09<\/p>\n<p>But keep in mind that according to Google,\u00a0<strong>the longer the content, the more likely it is to provide relevant information, and therefore to be well-ranked<\/strong>.<\/p>\n<h4>What is the minimal length of an SEO-optimized piece of content?<\/h4>\n<p>For SEO, the <strong>minimum length is 300 words<\/strong>.<\/p>\n<p>Over 700 words, your content starts to stand out according to Google\u2019s criteria. Beyond 1200 words, your content can be seen as a truly relevant information source. Your strategy can very well include different content formats, but remember that\u00a0<strong>long-form content works great for Google<\/strong>.<\/p>\n<h4>How to optimize an SEO content strategy?<\/h4>\n<ul>\n<li>Use the primary keyword at the beginning of the first paragraph<\/li>\n<li>Keep a 1% to 2% density for your primary keyword (for example, 15 times for a 1000-word text)<\/li>\n<li>Use at least one secondary keyword<\/li>\n<li>Use as many words commonly associated with the keyword (semantic field) as possible<\/li>\n<\/ul>\n<h3>5. Optimize your headings and subheadings<\/h3>\n<p>In content writing, we refer to headings and subheadings as\u00a0<strong>H1, H2, H3 (up until H6)<\/strong>, just like in HTML.<\/p>\n<p>For example, here you are in the fifth h3 of the \u201c10 steps for optimized SEO content writing\u201d h2.<\/p>\n<p>Organizing your titles hierarchically helps Google\u00a0<strong>understand what topics are covered in your text<\/strong>\u00a0and what is their relative importance. Like in any text, where you could have a main section A with subsections A1, A2, and A3, then another main section B with its own subsections, etc.<\/p>\n<p>You can organize your headings with your word processing software (title 1, 2, 3, etc.) or with an HTML editor (adding heading tags yourself).<\/p>\n<h4>How to optimize your headings for organic search?<\/h4>\n<p><em>\u201cH1, H2 and H3 tags are like traffic signs when driving: they guide search engines by indicating the main points and organizing information in a clear and coherent way.\u201d<\/em><\/p>\n<p>\u2013\u00a0<strong>Cassandre Albezard,<\/strong>\u00a0SEO Strategist at Digitad<\/p>\n<ul>\n<li>Begin your H1 with the primary keyword and use only one per page \u2705<\/li>\n<li>Try to include at least two H2s per page \u2705<\/li>\n<li>Use the primary keyword in at least one of your H2s (the first one, ideally) \u2705<\/li>\n<li>Think of including secondary keywords in H2s and H3s \u2705<\/li>\n<\/ul>\n<p>Keep in mind that Google will consider the words in your headings to be the\u00a0<strong>most important<\/strong>\u00a0for your website&#8217;s organic ranking.<\/p>\n<h3>6. Use internal linking<\/h3>\n<h3><\/h3>\n<p>In SEO content writing, internal linking is about adding links between different pages of a single website. There are\u00a0<strong>two objectives<\/strong>:<\/p>\n<ul>\n<li>For users: make their navigation around your website\u2019s pages easier<\/li>\n<li>For SEO: show Google your website\u2019s hierarchical structure<\/li>\n<\/ul>\n<p>Wikipedia is a great example of extreme internal linking (the blue links):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20338 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example.jpg\" alt=\"Internal linking example\" width=\"982\" height=\"490\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example.jpg 982w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-300x150.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-768x383.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-200x100.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-600x299.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-400x200.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-800x399.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/internal-linking-example-450x225.jpg 450w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/p>\n<p>Pages on your website that get the most internal links are considered the most important by Google.<\/p>\n<h4>How to optimize internal linking for SEO?<\/h4>\n<ul>\n<li>We recommend at least 2 to 4 internal links per page<\/li>\n<li>Do not link to \u201ccontact\u201d or \u201cclient\u201d pages<\/li>\n<li>Add links to the<strong>\u00a0best-converting pages<\/strong><\/li>\n<li>Include links only if they truly add value for the reader<\/li>\n<li>Insert links on keywords that are relevant to the page you link towards<\/li>\n<\/ul>\n<h3>7. Use external linking<\/h3>\n<p>External links redirect to another site. You create them to let your reader learn more about the things you discuss (a statistic, for example).<\/p>\n<h4>How to optimize external linking for SEO?<\/h4>\n<ul>\n<li>Include at least one external link per page<\/li>\n<li>Make sure external links open in a new tab<\/li>\n<li>Prioritize quality sources (renowned blogs, government websites, etc.)<\/li>\n<\/ul>\n<h3>8. Optimize images<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20340 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags.jpg\" alt=\"Optimize HTML tags\" width=\"606\" height=\"606\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/optimize-html-tags-450x450.jpg 450w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>That\u2019s an important tip for website content writing that helps with organic ranking.<\/p>\n<p>SEO optimization of your website\u2019s images has a direct impact on your search engine ranking. For e-commerce websites, this step is critical.<\/p>\n<h4>3 image attributes to optimize<\/h4>\n<p>In the same way, you have a last name, first name, and date of birth, an image on the Internet has 3 ID elements:<\/p>\n<ul>\n<li>The alt tag (text read by Google and search engines for visually impaired individuals)<\/li>\n<li>The file name (IMG9876545)<\/li>\n<li>The title (\u201cour dog Toby\u201d)<\/li>\n<\/ul>\n<h4>How to optimize images for SEO?<\/h4>\n<ul>\n<li>Upload images with a maximum size of 50 to 100 KB to keep your website fast<\/li>\n<li>Insert your primary keyword in the alt tag and describe the image (e.g. \u201cnew roof installed by our company in Canada\u201d for the picture of a roof)<\/li>\n<li>Use a synonym of your primary keyword in the file name<\/li>\n<\/ul>\n<h3>9. Add structured data<\/h3>\n<h4>What is structured data?<\/h4>\n<p>Structured data is\u00a0<strong>additional information<\/strong>\u00a0a content writer gives Google.<\/p>\n<p>It helps Google better understand your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20345 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example.png\" alt=\"Structured data examples\" width=\"512\" height=\"115\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example.png 512w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example-300x67.png 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example-200x45.png 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example-400x90.png 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/structured-data-example-450x101.png 450w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>For example, information such as \u201ccooking time\u201d, \u201creviews\u201d or \u201ccalories\u201d that you see in a Google search result for a recipe is structured data.<\/p>\n<h4>You can use plugins to implement structured data.<\/h4>\n<p>In WordPress, you can\u00a0<strong>easily set up structured data<\/strong>\u00a0with the \u201cRich Snippets\u201d plugin. You can also manually code it into your HTML (follow the schema.org notation).<\/p>\n<h4>Structured data is only visible in search results.<\/h4>\n<p>No matter how you implement them,\u00a0<strong>structured data won\u2019t visibly appear on your website<\/strong> (they;re hidden in the code). You can create them for the following elements: recipe, service, product, app, event, individual, organization, music, video, or product review\u2026)<\/p>\n<h3>10. Keep featured snippets in mind<\/h3>\n<p>A featured snippet is an information excerpt Google pulls from a website and displays at the top of the first search results page.<\/p>\n<p>Generally, they appear as paragraphs (over 80% of the time), but they can also appear as tables or lists. Here\u2019s a featured snippet that shows up on Google when we search \u201cwho is Canada\u2019s prime minister\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20349 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet.jpg\" alt=\"Featured snippet example\" width=\"648\" height=\"459\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet.jpg 648w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet-300x213.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet-200x142.jpg 200w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet-600x425.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet-400x283.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/example-featured-snippet-450x319.jpg 450w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<h4>Position 0 = more traffic<\/h4>\n<p>Around 50% of the time, a featured snippet gives you access to \u201cposition zero\u201d, before both paid and organic results.<\/p>\n<p>What does it mean? A\u00a0<strong>10% traffic increase<\/strong>!<\/p>\n<p>Featured snippets appear mainly for questions, definitions, or lists (recipes, instructions, etc.). Google also uses <strong>featured snippets to answer voice searches<\/strong>.<\/p>\n<p>To create featured snippets, Google uses your website\u2019s content. For example, it may pull a definition you wrote.<\/p>\n<h4>How to optimize featured snippets for SEO?<\/h4>\n<ul>\n<li><strong>To get a paragraph-type featured snippet<\/strong>: ask a question in an H1, H2, or H3, and limit your answer to 40-45 words<\/li>\n<li><strong>To get a list-type featured snippet<\/strong>: include the subject in an H1, H2, or H3, then write a point list or a numbered list<\/li>\n<\/ul>\n<h4>Wait for your page to be well-ranked before trying to get a featured snippet<\/h4>\n<p>Keep in mind that only pages ranked within the first 20 Google search results can get a featured snippet.<\/p>\n<h2>Summary table of SEO content writing best practices<\/h2>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>SEO Content writing best practices<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Poor practices<\/strong><\/td>\n<td>\n<p style=\"text-align: center;\"><strong>Advice for SEO-optimized content writing<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Write for your persona (identify your target reader\u2019s needs) \ud83c\udfaf<\/td>\n<td>Write over-optimized content that is only directed at search engines<\/td>\n<td>Identify your persona\u2019s search queries to better understand his behaviour<\/td>\n<\/tr>\n<tr>\n<td>Use simple and accessible language \ud83d\ude09<\/td>\n<td>Use professional jargon or technical terms without explaining them<\/td>\n<td>Use relevant keywords in your text and your headings<\/td>\n<\/tr>\n<tr>\n<td>Keep your sentences short (remember the 3Cs: clear, consistent, concise) \ud83d\ude0e<\/td>\n<td>Write long and complicated sentences<\/td>\n<td>Write content that is at least 300-word long for service pages and 1000-word long for blog posts<\/td>\n<\/tr>\n<tr>\n<td>Structure your content with headings and subheadings (always write based on a plan) \ud83d\udc40<\/td>\n<td>Write a text with no structure or organization<\/td>\n<td>Use heading tags (H1, H2, H3, etc.) to organize your text and include keywords<\/td>\n<\/tr>\n<tr>\n<td>Use keywords your audience searches for \ud83d\udd0d<\/td>\n<td>Do keyword stuffing, thinking it will help your ranking<\/td>\n<td>Avoid keyword stuffing and use long-tail keywords (less competition and more conversion opportunities) \ud83d\ude80<\/td>\n<\/tr>\n<tr>\n<td>Cite your sources clearly and accurately \u2705<\/td>\n<td>Copy-paste content without citing your sources<\/td>\n<td>Avoid duplicate content which is a very bad signal to search engines \u26a0\ufe0f<\/td>\n<\/tr>\n<tr>\n<td>Use attractive visuals to illustrate your content \ud83d\ude0d<\/td>\n<td>Use low-quality or irrelevant images<\/td>\n<td>Optimize images for loading time (smaller than 100 KB) and optimize their attributes<\/td>\n<\/tr>\n<tr>\n<td>Adapt your tone and writing style to your target audience \ud83d\ude04<\/td>\n<td>Use an inappropriate or offensive tone<\/td>\n<td>Create quality content relevant to users (consider using a humorous tone \ud83d\ude09)<\/td>\n<\/tr>\n<tr>\n<td>Craft catchy and relevant titles \ud83e\udd29<\/td>\n<td>Use titles that are either deceptive or convey little information<\/td>\n<td>Use keywords in titles, headings, and, meta descriptions, and make your titles original and catchy<\/td>\n<\/tr>\n<tr>\n<td>Make it interactive for readers (fluid navigation, relevant linking) \ud83d\uddb1\ufe0f and also persuasive writing<\/td>\n<td>Ignore your readers\u2019 comments and questions<\/td>\n<td>Create internal and external links to improve navigation<\/td>\n<\/tr>\n<tr>\n<td>Measure your content\u2019s effectiveness with analytics tools (Google Search Console, Google Analytics) \ud83d\udcc8<\/td>\n<td>Omit tracking and measuring of your content\u2019s performance<\/td>\n<td>Track your traffic and your search engine rankings (if you\u2019re in first position, you deserve to pop a bottle of champagne \ud83c\udf7e)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>It\u2019s important to create quality content for users while keeping in mind SEO best practices.<\/p>\n<p>If you want to develop your content writing skills, we have a dedicated online course. Don&#8217;t hesitate to contact us to subscribe to our content writing course in Montreal!<\/p>\n<h2>It\u2019s now your turn to write great SEO content!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20351 aligncenter\" src=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide.jpg\" alt=\"Meme SEO content guide\" width=\"581\" height=\"581\" srcset=\"https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide.jpg 1080w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-300x300.jpg 300w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-1024x1024.jpg 1024w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-150x150.jpg 150w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-768x768.jpg 768w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-800x800.jpg 800w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-600x600.jpg 600w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-400x400.jpg 400w, https:\/\/digitad.ca\/wp-content\/uploads\/2023\/09\/meme-seo-content-guide-450x450.jpg 450w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Congratulations on\u00a0<strong>finishing our SEO content writing guide<\/strong>! You have now excellent writing skills and can perform an SEO content audit on your pages.<\/p>\n<p>There\u2019s no longer a reason for you not to <a href=\"https:\/\/digitad.ca\/en\/first-page-google\/\">get your business on the first page of Google<\/a>! Grab your pen or keyboard and get ready to<strong>\u00a0write your way to the top<\/strong>!<\/p>\n<p>If you want to learn more about content writing and content performance, get in touch with our expert SEO content writers in Montreal \ud83d\ude0d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your content visible on search engines? And if visible, is it engaging enough to convert your visitors into clients? If your answer to both these questions isn\u2019t \u201cyes\u201d, it\u2019s time to learn SEO\u00a0content writing from a SEO agency in Montreal. Great news, this article is just what you need \ud83d\ude09. Our complete guide to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":20250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[133],"tags":[],"class_list":["post-20219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-natural-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content writing: a complete guide to writing on the web | 2025<\/title>\n<meta name=\"description\" content=\"Discover our complete content writing guide. 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