{"id":30714,"date":"2026-07-06T11:15:58","date_gmt":"2026-07-06T15:15:58","guid":{"rendered":"https:\/\/digitad.ca\/?post_type=actualites&p=30714"},"modified":"2026-07-06T11:16:00","modified_gmt":"2026-07-06T15:16:00","slug":"google-ads-terms-of-service","status":"publish","type":"actualites","link":"https:\/\/digitad.ca\/en\/actualites\/google-ads-terms-of-service\/","title":{"rendered":"Google Ads\u2019 New Terms: Your Ads, Your Responsibility (Even If AI Gets It Wrong)"},"content":{"rendered":"\n

As of July 2026, Google Ads is operating under new terms of service, the very first update\u2026 in 8 years!<\/p>\n\n\n\n

What it says is quite simple: <\/strong>AI can now generate your targeting, your ads, and your destinations on your behalf, but you (the advertiser) remain fully<\/em> responsible for what it creates.<\/p>\n\n\n\n

This isn’t just a tiny legal tweak. It’s an actual shift in advertising governance, and it has a straight impact on any<\/em> business currently running ad campaigns.<\/p>\n\n\n\n

To help you make sense of it, our PPC agency in Montreal<\/strong><\/a> broke down the situation.<\/p>\n\n\n\n

Here’s exactly<\/em> what’s changing, what it means and what to put in place as of now in order to remain compliant \ud83d\ude09<\/p>\n\n\n\n

What\u2019s Changing in Google Ads\u2019 Terms of Service (as of July)<\/h2>\n\n\n\n

The updated terms<\/strong><\/a> clarify that Google can now serve ads through automated features that format, select or generate targets, ads or destinations<\/strong> on the advertiser\u2019s behalf.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

In practice, this mainly covers the authorizations and responsibilities tied to:<\/strong><\/p>\n\n\n\n